Nick Brunker

About Nick Brunker

I\'m an award-winning, Forrester CX-Certified professional with a versatile portfolio including two decades of discipline in human-centered customer experience strategy, insight-based digital transformation, eCommerce & omnichannel planning. I have strong leadership skills with a powerful work ethic and a passion for constructive disruption in the digital space. Having worked on both the agency and client side, I\'ve spearheaded numerous high-performing teams and excel in leadership roles while also working collaboratively to reach extraordinary results - even when facing strict deadlines.Expertise:• eCommerce & Omnichannel Planning• Journey Mapping• Qualitative & Quantitative Research• User Persona Development• CX Measurement Planning• Usability Testing• OKR Development & ManagementAdditional Capabilities:• Customer Testing Platforms: User Zoom, UserTesting.com, Usability Hub, Optimal Workshop• Digital Ecosystem Planning & Execution: Figma, Sketch, Axure RP, Wordpress, Sitecore, Drupal, Adobe Experience Manager, Squarespace, Wix, HTML/CSS• Marketing automation platforms: Salesforce, Marketo, HubSpot• Google Analytics / AdWords Certified, SEO, eCommerce, shopper marketing• Social Media Platforms: Facebook, Google Plus, X, Hootsuite, Instagram, and Snapchat.• Adobe Creative Suite software including Photoshop, InDesign, Illustrator.• Project management software including Rally, JIRA, Basecamp, Trello & Slack• Final Cut Pro and Adobe Premiere Pro.• Apple Productivity and Microsoft Office Suite including presentation software PowerPoint and Keynote-Strength Finders Top 5: 1) Communication2) Futuristic3) Positivity4) Woo5) Activator

Experience

1. Managing Director, Experience Strategy

   VML

   Jan 2025 — Present · Cincinnati, OH, US

   Appointed the office lead for VML\'s Cincinnati office in 2023, reporting to the Global President. Responsible for driving the growth & vitality of the agency through the expansion of its client portfolio, in addition to overseeing our local operation.• Cultivate a deep understanding of the intersection of consumer motivations and client business needs through human-centered experience design.• Lead customer research, journey mapping, user personas and business case development - as well as drive “Build/Buy/Partner” recommendations to leadership so we can maximize efficiency and deliver best-in-class experiences.• Guide and set objectives and key results (OKRs), and ensure that they are achieved.• Help clients make informed, smart decisions on behalf of their customer and business.• Oversee and participate in the development and delivery of all strategic digital deliverables, including research, analytics, audience profiling, user personas, and strategies for: digital experiences; digital marketing campaigns and media; content; social; SEM; and CRM.• Orchestrate workshops with clients and senior leaders to drive strategic discussions and alignment.• Utilize consumer insights, digital trends and well-vetted research to implement solutions that solves client business needs.• Grow the VML\'s Experience Strategy and CX footprint through thought leadership and IP development • Work closely with the interaction design, visual design, search and technology team members to ensure alignment and to provide input.• Optimize and monitor trends in client’s market and appropriately adjust strategy or timelines.• Launched and host “Human Centered” - a first-of-its-kind, CX thought leadership podcast for VML\'s. Collaborate with senior agency executives to craft a GTM plan, design creative assets and produce monthly episodes - which has earned listenership in 83 countries around the globe.

Education

• Miami University

  BA Mass Communication, Communication

  2002 — 2006

• Miami University

  MMBA, Business, Management, Marketing, and Related Support Services

  2020 — 2021

Skills

• Publicity
• Social Networking
• Brand Awareness
• Social Media Measurement
• Social Media Marketing
• Integrated Marketing
• New Media
• Strategic Communications
• Editing
• Sponsorship
• Strategy
• Ap Style
• Sports
• Brand Development
• Brand Management
• Content Strategy
• Marketing Strategy
• Social Media
• Adobe Creative Suite
• Storytelling
• Entertainment
• Newsletters
• Copywriting
• Marketing
• Copy Editing
• Journalism
• Video Production
• Advertising
• Media Production
• Public Relations
• Internal Communications
• Media Relations
• Event Planning
• Radio
• Online Marketing
• Newspapers
• Marketing Communications
• Facebook
• Web Content
• Radio Host