Nick Borland

Digital Business Director @Essencemediacom Uk

Manchester, GB

Worked on Universal Pictures as the lead for all digital strategy and output from investment teams. Responsible for over £14m in brand media spend per year, heavily investing in YouTube, Meta, Amazon, TikTok, Reddit, Programmatic video, Spotify and over 50+ more suppliers. Results were record breaking across key releases breaking box office records for the client• Responsible for creating and managing all digital strategy for high profile film releases being part of initial brainstorms, working with the London Planning team to create a brief and strategy and then breaking this down into a digital specific brief for investment teams• Data Lead for the agency ensuring best in class tracking, reporting and data management to ensure accurate and insightful reporting across dashboards as well as feeding into GroupM Quality dashboards to ensure transparency and high level monitoring• International Liaison between global EssenceMediaCom teams and global client digital teams and the UK. Sharing key insight with senior global stakeholders as well as taking initiatives and implementation this within the UK investment teams• Key stakeholder for bespoke media/influencer partnerships ensuring all stakeholders were aligned to meet short deadlines and ensure the best quality• I was the main escalation point for internal, client and media partner relationships ensuring regular updates as well as problem solving any issues collaboratively across the teams• I am also responsible for a premium dog food client, multiple lingerie brands and 2 x finance clients which are all digital performance focussed. Responsible for running high spending paid search, SEO, affiliate and performance social campaigns delivering to CPA’s, ROAS and conversion targets• Working as part of a team of 8 digital planning specialists as joint second in command under a client partner• Responsible for overall financial management and forecasting ensuring accurate records are reported to the business

The Manchester Metropolitan University

BA HONS