Nick Bhutani

About Nick Bhutani

Proven ability to unlock sales growth by creating data-driven, multi-touch, integrated marketing experiences, partnering with Sales and Product leaders to optimize end-to-end GTM motions, continuously measuring performance, and applying insights to inform optimizations. A passion for developing replicable, scalable processes that can be applied across product groups, business units, and regions to maximize commercial investments- Inspiring high-performing, accountable, diverse global teams through clear communication, agile prioritization, and transparent measurement. Leading teams from strategic goal setting to the flawless execution of major growth initiatives- Driving end-to-end demand generation campaigns for net-new pipeline creation, pipeline acceleration, and existing customer expansion. Ensuring that marketing motions seamlessly feed sales motions for ideal customer experience- Developing Account-Based Marketing (ABM) strategies, including Ideal Customer Profile (ICP) identification, multi-spoke data strategy, account propensity scoring, and multi-tiered enablement to drive successful Go-to-Market execution- Driving performance-oriented mindsets and capabilities (measurement methodologies and tools) that generate insights and shape strategy optimizations for next-best actions- Designing marketing technology architectures that match company strategies, commercial maturity, and investment capacity, removing redundancy and elevating return on investment- Expertise has been honed and applied across a diverse set of B2B industries and environments, spanning Sales-Led and Product-Led organizations, including Tech, SaaS, Professional Services, and Real Estate.

Experience

1. Vice President of Marketing

   Proof

   Mar 2024 — Present · New York, NY, US

   VP of Marketing at Proof, reporting to the CRO. Building a data-driven growth engine across acquisition and revenue motions, spanning ICP and segmentation, digital demand capture and creation for PLG plus sales-led growth, lead management and measurement, and enabling enterprise deal execution through tighter lead governance, intent signals, and sales plays that increase deal momentum.

Education

• William Paterson University of New Jersey

  Bachelor of Science (BS), Business Admin, Marketing

  2004 — 2009

• Kellogg Executive Education

  Digital Marketing Strategies Data, Automation, AI & Analytics

Skills

• Saas
• Salesforce.com
• Sem
• Event Planning
• Online Advertising
• Wordpress
• Management
• Team Leadership
• Indesign
• Search Engine Optimization (SEO)
• B2b Marketing
• Content Strategy
• Marketing Strategy
• Website Development
• Google Analytics
• Ppc
• B2b
• Search Engine Marketing (Sem)
• Rowing
• Leadership
• Demand Generation
• Data Management
• Email Marketing
• Lead Generation
• Data Analysis
• Customer Acquisition
• Pay Per Click (Ppc)
• Crm
• Online Marketing
• Social Media Marketing
• Content Marketing
• Integrated Marketing
• Strategy
• Marketing
• Customer Relationship Management (Crm)
• Html
• Business-to-Business (B2b)
• Social Media
• Marketo
• Digital Marketing