Nick Bennett

About Nick Bennett

I help B2B companies build go-to-market strategies that prioritize real connection because relationships, not just reach, drive growth.After 14 years in B2B marketing, I’ve led field marketing, demand gen, community, and influencer programs. I know what works, what doesn’t, and what’s changed.Too many companies still treat buyers like leads. That’s not how modern GTM works.I’ve helped 35+ B2B brands shift from transactional tactics to connection-driven growth, building scalable strategies, launching communities, running 30+ webinars, and rolling out on-demand models that replaced bloated in-house teams.Today, I work directly with brands, founders, and marketers to build go-to-market engines that scale—without the spam.What I do:→ Build integrated campaign strategies that drive pipeline→ Coach creators and brands on influencer marketing→ Design community-led and field programs that actually work→ Speak on GTM, content, and creator-led growth→ Act as a fractional marketing leader or advisor Author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing (Kogan Page, 2025) Let’s work together: DM me or visit https://lnk.bio/NickBMarketing

Experience

1. Marketing Advisor

   Navattic

   Aug 2022 — Present

   I play an important role in shaping their B2B marketing and Go-to-Market strategies, which laid the foundation for my work at TACK.Key Contributions:→ Developed GTM Strategies: Helped design and implement Go-to-Market that drive growth and customer engagement.→ Optimized B2B Marketing Efforts: Advised on B2B marketing campaigns, leading to improved lead generation and conversion rates.

Education

• Salem State University

  Bachelors of Science, Sport & Movement Science

  2007 — 2010

Skills

• Mobile Devices
• Market Research
• Event Management
• Sales Process
• Marketing
• Key Account Management
• Managing Partner Relationships
• Salesforce.com
• Lead Generation
• Product Marketing
• Sales Presentations
• Merchandising
• Solution Selling
• Retail
• B2b
• Sales Management
• Customer Satisfaction
• Training
• New Business Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Leadership
• Telecommunications
• Wireless
• Customer Relationship Management (Crm)
• Sales
• Software as a Service (Saas)
• Business Development
• Strategic Partnerships
• Social Media
• Strategic Planning
• Account Management
• Direct Sales
• Go-to-Market Strategy
• Product Launch
• Crm
• Multi-Channel Marketing
• Management
• Sales Operations