Nick Barrios

About Nick Barrios

Nick currently works as Sr. Creative Director at Verizon\'s in-house creative agency, leading the social editorial practice. He\'s a multi-channel creative with a focus on brand activation, social content development and creative strategy.Prior to Verizon, he worked for Digitas reporting to the CCO, where he led creative for a number of Fortune 500 Brands including: American Express, Comcast, L\'Oreal, TGI Friday\'s, Oath and more. At Digitas his work helped earn them Adweek\'s Indy Agency of the Year as well as Digital Brand of the Year for Amex. Nick\'s work has earned numerous industry awards including: Addy, D & AD, Effie\'s, Cannes Lion, One Show Entertainment, Clio, New York Festivals, Webby\'s and more. Nick co-created UNSTAGED, for American Express, a first-of-its-kind music series. The program hosted many artists including Coldplay, Jack White, Duran Duran, and The Killers and were captured by legendary film directors. From Jonathan Demme to Gary Oldman to David Lynch the series featured some of the biggest names in film and music. UNSTAGED earned high praise from industry and consumer press, including the One Show, the Webby Awards, Communication Arts and others. In 2015 the program went on to win an Emmy for its work with Taylor Swift. Prior to Digitas, Nick worked for FCB and Ogilvy Interactive on an array of integrated and global projects. His contribution to the iconic IBM E-Culture campaign helped earn the work numerous awards and a coveted feature in Creativity Magazine\'s \"WORK\" edition, profiling \"the best creative work of the last 20 years\".Nick was born in Lima, Peru, hails from St. Louis, and calls Brooklyn home.

Experience

1. Sr Creative Director - Social Media

   Verizon

   Oct 2021 — Present · New York, NY, US

   Led creative direction for Verizon\'s in-house social editorial practice overseeing the narrative, creative and integration of content featured on the brands social channels. Responsibilities include collaboration with Verizon’s in-house agency, stakeholders, external agencies as well as Verizon’s activation, sponsorship and brand teams. Oversaw a team of 10+ creatives, strategists and project managers in support of organic, paid marketing campaigns, DE & I initiatives, as well as brand activations.Expanded social-focus:• Developed and launched multi-format social content series that increased engagement and share-of-voice across entertainment, lifestyle, and product verticals• Built editorial frameworks, content calendars, and storytelling architectures used across brand, comms, and partnership teams• Leads social-first creative from concept through production — including scripts, visual systems, shoots, influencer collaborations, and post-production• Drove real-time cultural response content around music, sports, tech, and tentpole moments• Partnered with internal insights, media, and analytics teams to optimize content performance and evolve channel strategy• Manages a hybrid team of in-house creatives, editors, designers, writers, and external production partners to maintain consistent quality and brand expression• Pioneered Generative AI workflows for use in commercial workHighlights Include:100 Miles To Indy - Team Penske Partnership - Clio WinnerCouch Cam - NFL/Florida Panthers Tik Tok Activation - Shorty WinnerThe Femail Signature - WHM Activation - Webby Winner

Education

• University of Arizona

  BFA, Visual Communicatons

Skills

• Photoshop
• Marketing Strategy
• Social Media
• Entertainment
• Branding
• Brand Architecture
• Advertising
• Branding Experience
• Strategy
• Web Design
• Branded Content
• Interactive Advertising
• Digital Strategy
• Creative Direction
• Digital Marketing
• Relationship Marketing
• Social Media Marketing
• Art Direction
• Live Events
• Interactive Entertainment
• Social Skills
• Brand Development
• Live Streaming
• Integrated Marketing
• Creative Strategy
• Digital Storytelling
• Online Advertising
• Brand Development Strategy
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Logo Design
• Music Industry