Nick Williams
Director - Health @Argyle
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WORK HISTORY
Director - Health @Argyle
Toronto, ON, CA
Communications director at one of Canada\'s fastest growing public relations agencies - The Changemakers. I currently lead accounts for Canadian pharmaceutical, biotechnology and life sciences companies. For our clients, we provide integrated communications support to help deliver on corporate and brand communications goals and profile new pharmaceutical treatments and healthcare innovations. We achieve this through- Earned media: Getting media coverage to increase public understanding of specific diseases and health conditions and to profile new treatments/innovations that can improve the lives of Canadians affected by them- PR for GR: Leveraging the power of public relations, and media coverage specifically, to deliver key messages to Canadian provincial and territorial governments on urgent policy changes needed to improve the lives of people living with specific diseases and health conditions- Paid media: Developing content with targeted media to deliver key messages and calls to action on a specific health and disease topics in a digestible, intriguing way for audiences across Canada- Social media content creation: Working with the Changemakers\' stellar social media team to create visually engaging and informative health and disease content- Stakeholder engagement: Helping our clients engage the right organizations and communities at the right time to collaborate on vital health and disease initiatives- Digital communications: Working with Changemakers\' brilliant creative & digital teams to create websites/microsites, web banners and other digital assets to deliver on our client\'s brand goals and get their key messages in front of the right people in the online space. Earned Media Specialist: And as I have done throughout my 13+ year career, I support earned media programs for any client the Changemakers need support on. Earned media is my passion and I will pitch any day, any time to get results for our clients.
EDUCATION
University of Toronto
Honours Bachelors of Arts, Criminology
Humber College
Post-Graduate Certificate, Public Relations
SKILLS
ABOUT NICK WILLIAMS
Skills & Qualifications - Strong knowledge of the Canadian healthcare space through 13+ years of diverse experience planning & executing communications programs for private companies, publicly funded organizations and non-profit organizations- Highly skilled in crafting communications strategies and planning communications programs that support client business goals- Strong project management skills - currently managing PR programs for clients from end-to-end - program planning/scoping, team management, tactical execution, client reporting, program wrap-up and invoicing- Extensive experience in earned media relations leading programs every month for the past 10 years and personally pitching/securing interviews for companies and organizations (or clients) with Canadian print, broadcast and online media, and ensuring coverage delivers key messages - ongoing relationships with 20+ members of the media across Canada- Strong background in stakeholder engagement programs that connect clients with key individuals or organizations within specific healthcare industries- Experienced in issues management having supported 1-2 programs every year for healthcare clients and a pan-Canadian health organization since 2017- Well versed in social media activations for clients and have supported community management for some of Canada\'s top health/pharma brands- A personal interest and diverse experience working with people in Canada affected by cancer and other chronic health conditions to tell their story through communications channels (media, social media, digital content).
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