Nick Williams
Account Director, Sports Partnership Marketing
- Role
- Account Director at NBCUniversal
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Nick Williams
Strategic and results-driven sports marketing professional with 10+ years of experience driving multi-million-dollar partnerships, brandactivations, and innovative campaigns across the professional sports industry. Proven success in managing high-value accounts, building long-term corporate relationships, and developing impactful sponsorship solutions across digital, social, experiential, and linear platforms. Adeptat leading cross-functional teams, overseeing multi-market territories, and aligning partner goals with organizational objectives. Passionateabout fan engagement, storytelling, and driving measurable business outcomes through the power of sport.
Experience
Account Director
Jan 2018 — Present · New York, NY, US
Conceptualize and sell integrated sponsorship opportunities across NBC Sports, RSNs, and Peacock programming.• Oversee partnership development and revenue growth across three key markets: Chicago, San Antonio, and Houston.• Manage and grow a portfolio of $8M+ in active business, including top-tier clients in the sports betting and Fortune 500 space.• Executed NIL-focused content campaigns with the Illinois Department of Transportation and New York Alliance AgainstInsurance Fraud.• Co-created the “Above & Beyond” campaign with Alaska Airlines and the Golden State Warriors, boosting regional brand visibility.• Partnered with LIDS to launch two original digital series: “Chasing a Dream” and “How I Got Here” featuring MLB stars WillsonContreras and Eloy Jimenez.
Education
Northern Illinois University
Master of Science, Sports Management
2010 — 2012
Northern Illinois University
Bachelor of Science, Business Administration
2006 — 2010
Skills
- Athletes
- Game Day Operations
- Athletics
- Sports
- Event Planning
- Football
- Sponsorship
- Social Media
- Sports Marketing
- Public Relations
- Microsoft Office
- Promotions
- Sports Management
- Customer Service
- Customer Relations
- Entertainment
- Marketing
- Leadership
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