Nick Wilkinson
Creative Lead @Dubit
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WORK HISTORY
Creative Lead @Dubit
Leeds, GB
Led experience strategy for large-scale interactive platform worlds on Roblox, defining discovery models, engagement mechanics and repeat play loops from early concept through live optimisation. Delivered experiences reaching 56.9M+ unique players and 75M+ total plays.Translated product and commercial goals into scalable UX systems and reusable interaction patterns, supporting sustained engagement across branded launches and live event cycles.Partnered with product, engineering and analytics to balance discoverability, technical feasibility and measurable performance outcomes.Applied behavioural data and platform insights to refine retention mechanics and optimise engagement across live virtual environments.Delivered high-impact branded integrations including Roblox’s first Amazon integration, connecting in-world mechanics to real-world commerce and generating 1K+ tracked purchases.
EDUCATION
Yorkshire Coast College Westwood Campus
BTEC Foundation Diploma, Art & Design
The Glasgow School of Art
Bachelor's Degree, BA Visual Communication & Design
Scarborough 6th Form College
A Levels
Highlander Adobe Training Courses
Advanced InDesign & Digital Publications
Scalby School
GCSE's
SKILLS
ABOUT NICK WILKINSON
Design leader shaping platforms, immersive environments and high-traffic consumer experiences.I combine creative direction with product thinking to define scalable systems, engagement mechanics and experience architecture. My work spans global brand ecosystems reaching 56M+ players and high-traffic consumer platforms delivering measurable growth, including a 21% increase in bookings and a 4.8 app rating.Currently Creative Lead at Dubit, leading multidisciplinary teams across UX, UI and 3D to build interactive platform experiences for global brands.
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