Nick Smith
Designing and Innovating to Connect, Care, and Create Meaningful Change
- Role
- Global Design Manager at Kenvue
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nick Smith
Brand Design & Innovation leader with 13+ years of experience delivering winning brand…
Experience
Global Design Manager
May 2023 — Present · Summit, NJ, US
Joined Kenvue to lead Aveeno’s global brand design and innovation following its spin-off from Johnson & Johnson. I led a high-performing design team and co-developed Kenvue’s proprietary Design Thinking framework, embedding human-centered design across Brand, R&D, and Marketing. I drove global impact through AI-enabled innovation workshops, generating 100+ new product concepts, and spearheaded strategic brand positioning and a global packaging redesign to elevate clinical credibility and purchase intent. My work strengthened Aveeno’s differentiation in the global skincare market and accelerated project delivery, while revitalizing the brand identity and launching culturally relevant innovations across 8 markets.
Skills
- High-End Retouching
- Layout
- Strategy
- Photoshop
- Typography
- Illustrator
- Adobe Creative Suite
- Presentation Design
- Graphic Design
- Indesign
- Branding & Identity
- Art Direction
- Packaging
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