Nick Ruffner
- Role
- Public Relations Manager at Sheetz
- Location
- Altoona, PA, US
- LinkedIn followers
- 500 followers
About Nick Ruffner
I am an award-winning communications and public affairs leader with a proven record of…
Experience
Public Relations Manager
Nov 2016 — Present
Oversee the development and execution of strategic communications that align resulting media presence with corporate objectives. Investigate and resolve crisis situations to lessen the prevalence of negative PR in the media – along with proving counsel to key Sheetz executives and leaders. Collaborate with senior leaders and stakeholders identify market growth opportunities. Create PR initiatives tailored for target audiences to attract prospective customer from key demographics. Assess pre-existing communication plans and update them according to changes in consumer trends, safety risks, and competitor actions. Coordinated communication logistics for several in-store events, using tools such as influencer marketing, to draw in new clients and spread awareness to store offerings. Manage PR-related budgets to verify that spending is allocated to appropriate resources. Served as main spokesperson for Sheetz on all issues, including those involving risk to the brand. Key Achievements: • Increased coverage of Sheetz in the media (secured earned media value) by more than 100 percent from Fiscal Year (FY) 2021 to FY2022. • Handled upwards of 80 potential crisis situations and prevented negative media coverage for the business. • Grew strategic internal partnerships within Sheetz, helping teams such as real estate and construction navigate local political issues impacting store construction projects. • Serve as a member of the Strategic Communications Committee for the National Association of Convenience Stores, which regularly discusses communication tactics surrounding the convenience store industry.
Skills
- Marketing and Communications
- Event Planning
- Digital Media
- Teamwork
- Video Editing
- Interviews
- Social Media Marketing
- Advertising Sales
- Relationship Building
- Speech Writing
- Adobe Audition
- Microsoft Office
- Social Networking
- Leadership
- Broadcast
- Public Relations
- Strategic Communications
- Television
- News Writing
- Avid
- Public Speaking
- Event Management
- Final Cut Pro
- On-Air Announcing
- Non-Linear Editing
- Avid Newscutter
- Producing
- Newsletters
- Journalism
- Radio Host
- Industry Networking
- Project Management
- New Media
- Ap Style
- Press Releases
- Time Management
- Editing
- Videography
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