Nick Rowan
Global Lead, Next-Gen Networks Program Marketing (AI, Security and Quantum Safe, Cloud) @ VIAVI Solutions | Driving Innovative and Right-Sized Marketing Strategies
- Role
- Global Lead, Program Marketing (Various) at VIAVI Solutions
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Nick Rowan
I develop and execute storytelling-based marketing strategy that ensures content is available through a mix of channels, including paid/third party and organic, that optimize engagement and deliver measurable results. I work cross-functionally with executives, subject matter experts, creatives, and downstream content teams to deliver engaging and relevant content that effectively communicates the VIAVI brand and message.
Experience
Global Lead, Program Marketing (Various)
Jul 2019 — Present · Greensboro, NC, US
Education
University of Colorado Boulder
Bachelor's degree
1988 — 1992
Skills
- Industry Analyst Relations
- Corporate Branding
- Corporate Communications
- White Papers
- Strategy
- Messaging
- Brand Management
- Competitive Analysis
- Content Strategy
- Marketing Strategy
- Marketing Communications
- Product Management
- Public Affairs
- Positioning
- Digital Strategy
- Crisis Communications
- Collateral
- Mobile Devices
- Thought Leadership
- Marketing
- Product Launch
- Analyst Relations
- Message Development
- Strategic Partnerships
- Strategic Communications
- Demand Generation
- Public Relations
- Internal Communications
- Media Relations
- Digital Marketing
- Online Advertising
- Lead Generation
- Marketing Management
- Go-to-Market Strategy
- B2b Marketing
- Product Marketing
- Brand Awareness
- Communication Training
- Social Media Marketing
- Crisis Management
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