Nick Patterson

About Nick Patterson

A forward thinking business leader that has excelled for 23 years in the CPG industry across diverse experiences spanning brand, retailer, sales, digital agencies, public and private companies. My passion and expertise lies in building brands and leading teams to unlock new paths for sustainable top and bottom-line growth. I build high-performance organizations that are focused and energized, collaborate with each other and key stakeholders, execute with excellence and deliver results. This team approach enables me to attract and retain top talent, deliver fast impact and year-over-year EBITDA growth, and build award-winning brands.My differentiator is embodying the quote of the great John Wooden to “Be Quick But Don’t Hurry,” with the unique ability to drive blue chip company strategic thinking through the lens of PE backed speed to market execution. I make immediate impact on products and brands leveraging my general management, functional, and organizational skills in different regions, categories and environments- Launching new categories (e.g. Swiffer & auto care) for large corporations (P&G) to achieve top 1% of year 1 revenue of CPG launches & Cannes recognized communication plans- Reinventing Brands that were left to be maintained and turning them into share growth, Cannes award winning propositions with strong category as well as global expansion plans to double them in size.(Old Spice)- Quickly understanding different global cultural needs across 6 different regions and synthesizing those learnings into innovation pipelines that delivered growth above expectations but also operational efficiency (e.g. Gillette Personal Care & Mach3 Blades and Razors)- Changing necessary but unprofitable transactional relationships into high growth, profitable partnerships by leading through influence across multiple siloed divisions (P&G and Club Retailers)- Creating new service agency go-to-market models that leverage cross-functional collaboration vs siloed bias to drive exponential top and bottom-line growth (Advantage One Enterprise Solution)- P&L leadership through the integration of three founder-led agency acquisitions to quickly change culture and operational ways of working. Resulting in the agency being named to Adweek’s 100 Fastest Growing Agencies (e.g. Amp Agency)- Cultivating current and new potential client bases across associate organizations for strong organic growth as well as record setting new revenue that was leveraged as a contributing factor to moving a company from private to public (e.g. Advantage Solutions)

Experience

1. Member Board of Directors

   Clozex Medical, Inc.

   Apr 2022 — Present · US

Education

• Miami University

  Bachelor of Science - BS

Skills

• Product Innovation
• Consumer Behaviour
• Fmcg
• Integrated Marketing
• Strategy
• Pricing Strategy
• Marketing Management
• Market Analysis
• Product Launch
• Consumer Insight
• Brand Development
• Segmentation
• Shopper Marketing
• Brand Equity
• Customer Marketing
• Management
• Marketing Research
• Marketing
• Market Planning
• Categorization
• Trade Marketing
• Media Planning
• Consumer Products
• Global Marketing
• Nielsen
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Market Research
• International Marketing
• Brand Architecture
• Strategic Planning
• Digital Marketing
• Customer Insight
• Competitive Analysis
• P&L Management