Nick Miller
Profit whisperer for $2m-$20m DTC, B2C lead gen & SaaS brands. Former Agency Head of Traffic ($30M managed, $200M overseen). Co-author of Beyond ROAS. I speak marketing & CFO. Human in-the-loop leveraging AI.
- Role
- Growth Operator at Ba Commerce
- Location
- Sheridan, WY, US
- LinkedIn followers
- 500 followers
About Nick Miller
Most Facebook ads experts and Google ads consultants optimize for ROAS. The best optimize for profit.After managing $30M+ in direct ad spend and leading the Paid Media team at Tier 11 (overseeing $200M+ across Meta, Google, TikTok, and YouTube), I learned that sustainable growth requires understanding unspoken buyer motivations combined with marketing-finance alignment.That\'s why I co-authored Beyond ROAS and built growth frameworks that bridge the all-too-common gap between performance marketing metrics and actual profitability.My approach combines three elements:Deep performance marketing expertise (Facebook advertising, Google ads, Meta ads strategy, multi-channel attribution)Financial fluency (P&L modeling, contribution margin analysis, nCAC/LTV optimization, CAC payback periods)Strategic systems design (marketing automation, team structure, execution planning, AI integration where it adds leverage)I partner with post-PMF DTC, SaaS and B2C lead gen businesses ($2M-$20M).If you\'re looking to scale profitably with someone who knows what they’re doing, let’s talk.
Experience
Growth Operator
Mar 2026 — Present
Leading growth strategy and performance marketing. Focused on building identifying profit opportunities, optimizing media spend, building workflow infrastructure, and aligning paid media strategy with financial outcomes.
Education
MiniMBA
Mini MBA, Brand Management
2019 — 2019
MiniMBA
Mini MBA, Marketing
2019 — 2019
University of New England (AU)
Bachelor Music Business Management, Music Business Management
2001 — 2005
University of New England (AU)
Bachelor of Arts (B.A.), Music Business Management
2001 — 2005
Skills
- Vocal
- Vocals
- Lyricist
- Music Production
- Music Theory
- Social Media
- Artistic Eye
- Entertainment
- Brand Development
- Recording
- Lyrics
- Studio Recording
- Songwriting
- Commercials
- Artistic Vision
- Songs
- Video Editing
- Music
- Original Music
- Guitar Playing
- Musical Improvisation
- Pop
- Sales
- Music Management
- Event Management
- Guitar
- Performing
- Video Production
- Singing
- Live Events
- Social Media Marketing
- Strategic Vision
- Written Communication
- Jazz
- Band
- Shredding
- Guitarist
- Sound
- Recruiting
- Music Industry
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