Nick Mickley

About Nick Mickley

Oversee, cultivate, and develop strong modern marketing campaigns for both national and local advertising partners. Develop, negotiate, and execute sports and entertainment, experiential marketing and branding strategies. Create strong influencer and Athlete Partnerships. Build quality, lasting, and honest relationships.Oversee, manage, and develop an efficient organizational structure and staff to evolve across today\'s ever changing work environment.

Experience

1. Vice President of Integrated Media & Marketing Partnerships

   Universal Media, Inc

   Sep 2022 — Present · Cumberland County, PA, US

   Develop and grow Universal Sports and Entertainment, a division of UMI focused on developing and implementing sports, athlete, music, Influencer, experiential, and entertainment marketing.Acquire and develop new business partnerships and evolve and expand current strategies with current partners to adapt to today\'s marketing and advertising environment.Review, analyze and provide data driven recommendations based on KPI\'s.Train and develop Advertising Agency staff.Assist in growth and development of organizational structure to perform at the highest level.

Education

• California University of Pennsylvania

  Bachelor's Degree, Business, Management, Marketing, and Related Support Services

• PennWest California

  Bachelors Degree, Marketing / Advertising

  2000 — 2004

Skills

• Digital Media
• Sales Operations
• Event Planning
• Radio
• Radio Promotions
• New Business Development
• Advertising
• Account Management
• Social Media Marketing
• Media Buying
• Copywriting
• Public Relations
• Integrated Marketing
• Retail
• Online Advertising
• Advertising Sales
• Marketing
• Broadcast
• Sales
• Digital Marketing
• Marketing Communications
• Social Media
• Media Planning
• Radio Advertising
• Selling
• Management
• Radio Broadcasting
• Marketing Strategy