Nick Merich

Brand Growth Partner @ Buccos Roofing | 2x Exited Founder | Growth Led Leader

Role
Brand Growth Partner Manager at Buccos Roofing
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers

About Nick Merich

Most people who’ve built and sold companies go find the next big tech startup.I went to a roofing company. On purpose. Here’s why.I’d known Mark Easton for years. Watched him build Buccos Roofing from the ground up in Pittsburgh: 13 years, jobs, five-star reviews, and a culture that most “professional” companies would kill for. He didn’t build a roofing company. He built a machine with a soul.When Mark started talking about franchising, I didn’t see a contractor trying to grow. I saw a founder who had already done the hardest part and needed someone who knew how to systematize what he built and scale it without breaking it.That’s the exact problem I’ve spent my career solving.Two exits taught me one thing clearly: the gap between a great business and a scalable one isn’t talent or market. It’s systems. It’s whether the thing that makes you great lives in a person or lives in a playbook.My job at Buccos is to close that gap.That means building the operations infrastructure, franchise onboarding systems, and brand standards that turn 13 years of Mark’s earned expertise into something replicable. It also means owning the full marketing operations layer — attribution, lead flow, CRM architecture, and campaign systems — so every dollar we spend has a clear line to revenue. No vanity metrics. No guessing.Home services is a $600B industry full of talented operators who never got the systems they deserved. Buccos is going to change that starting in Pittsburgh, scaling everywhere.If you’re in franchising, home services growth, or marketing operations: let’s connect!

Experience

  1. Brand Growth Partner Manager

    Buccos Roofing

    Jan 2026 — Present · Pittsburgh, PA, US

    Leading brand growth and franchise partner marketing for Buccos Roofing as we scale from a Pittsburgh-based roofing company to a national franchise.

Education

  • Point Park University

    Bachelor of Arts - BA, Economics

    2008 — 2012

Skills

  • Leadership
  • Management
  • Business Development
  • Entrepreneurship
  • Strategy
  • Social Networking
  • Customer Service
  • Salesforce.com
  • Team Building
  • Marketing
  • Social Media Marketing
  • Podcasting
  • Coaching
  • Event Planning
  • Public Speaking
  • Advertising
  • Social Media
  • Artist Development

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Nick Merich — Brand Growth Partner Manager at Buccos Roofing in Pittsburgh, PA, US | Unifers