Nick Masercola

Experience

1. Senior Manager, Digital Marketing

   Just Capital

   Jan 2022 — Present · New York, NY, US

   Created and launched digital storytelling campaigns with-and-for Russell companies, global foundations, and more. Highlights include the Worker Financial Wellness Initiative, Giving Tuesday, and our annual launch of the Rankings of America’s Most JUST Companies • Drove average weekly newsletter open rates from 15% to 35%(above industry standards) through redesigns, A/B testing, creating stories that better matched our audience, and more• Expanded Google Ad Grants to overhaul our web traffic, with Google Ads accounting for nearly 20% of our monthly audience after six months (from a previous high of 4%) • Lead webpage redesigns and UX overhauls by deep-diving into our analytics and audience flow data, using those insights to increase the average pages-per-visitor from 1.5 to 3.9 a month and improve newsletter/program signups • Implemented major tech integrations seamlessly across our platforms, including the switch from Universal Analytics to GA4, and incorporating Mailchimp, Sumo, Classy, and more into Salesforce to improve tracking and pipeline insights

Skills

• Feature Articles
• Wordpress
• Proofreading
• Video
• Film
• Social Networking
• Facebook Marketing
• Storytelling
• Writing
• Editing
• Google Adwords
• Google Analytics
• Photoshop
• Editorial
• Microsoft Office
• Social Media
• Press Releases
• Facebook
• Copywriting
• Constant Contact
• Blogging
• Advertising
• Magazines
• Final Cut Pro
• Indesign
• Html