Nick Marek

About Nick Marek

I’m a media and analytics leader with 10+ years of experience working at the intersection of strategy, measurement, and execution, helping organizations translate complex performance data into clear, actionable direction. My background spans Financial Services, Technology, E-Commerce, Retail, AI, and other performance-driven categories where rigor, accountability, and results matter.Across my career, I’ve led omni-channel media and measurement initiatives, partnered closely with senior stakeholders, and built systems that connect media performance to real business outcomes. My experience includes Strategy & Insights, Audience Research, AI & Digital Transformation, and Performance Analytics across social, search, and programmatic environments.I’m equally comfortable shaping strategic direction with leadership as I am rolling up my sleeves to clean data, connect platforms, and pressure-test insights. I earned my MBA to deepen my business and financial lens, and I bring that perspective into how I think about growth, ROI, and long-term value, not just media performance. In parallel, I consult with early-stage and mission-driven startups, supporting go-to-market strategy, audience definition, and growth execution. I’m known for being calm in ambiguous situations, collaborative by default, and focused on building teams and processes that make smart work repeatable.

Experience

1. Media Director

   Critical Mass

   Jan 2023 — Present · Miami, FL, US

   Lead and mentor a team across media strategy, campaign activation, and performance measurement, aligning day-to-day execution with long-term client transformation goals- Partner with executive stakeholders across several financial services & retail clients to define marketing roadmaps, data-driven campaign strategies, and success metrics tied to business and financial outcomes- Design and operationalize measurement frameworks incorporating attribution modeling, incrementality testing, and regression analysis to assess media effectiveness, identify diminishing returns, and inform media mix decisions- Optimize operations by standardizing workflows, QA processes, and cross-team handoffs, improving reporting accuracy and reducing duplicative effort across strategy, analytics, and creative teams.

Education

• University of Illinois Urbana-Champaign

  B.S., Advertising, Business & Informatics Minors

• Indiana University - Kelley School of Business

  Master of Business Administration - MBA

  2021 — 2023

Skills

• Leadership
• Marketing Analytics
• Customer Relationship Management (Crm)
• Consulting
• Marketing Strategy
• Project Management
• Tableau
• Cloud Computing
• Microsoft Excel
• Data Analysis
• Management
• Salesforce.com