Nick Lecrone
Bold Innovation Commercialization & Sales Growth Architect
- Role
- Senior Director, Innovation Commercialization at Treasury Wine Estates
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Innovation Commercialization
Jul 2025 — Present
Senior leader overseeing end‑to‑end innovation commercialization. Responsible for management of full innovation pipeline, connecting cross functional teams on all new brand initiatives, and guiding customer‑specific programs for priority and emerging brands. Core focus on flawless execution of new product launches in partnership with Field Marketing, Sales Ops, and Insights. Sales Champion for channel strategy, bringing retailer and field insights back into Marketing, and represent innovation across supply and operations planning.
Skills
- Analysis
- Leadership
- Beverage Industry
- Team Building
- Management
- Negotiation
- Store Management
- Supply Chain
- Process Improvement
- Transportation
- Customer Service
- Retail
- Customer Relations
- Procurement
- Retail Management
- Brand Management
- Marketing Strategy
- Forecasting
- Sales Management
- Inventory Management
- Warehouse Management
- Strategic Planning
- Logistics
- Sales
- Marketing
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