Nick Laws
Senior Engineering Manager, Content & Personalisation @Hargreaves Lansdown
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WORK HISTORY
Senior Engineering Manager, Content & Personalisation @Hargreaves Lansdown
Bristol, GB
Leading HL’s content and personalisation engineering tribe - driving the transformation of the marketing website to a modern, flexible, cloud native architecture, delivering new cross platform content and personalisation services, and modernising the marketing technology (MarTech) stack. These initiatives are improving website conversion, client ease, and client engagement across HL’s digital estate - helping make it easy for new and existing clients to save and invest for a better future. • Responsible for technical leadership, technology roadmap, resource planning, supplier management and recruitment across engineering tribe.• Delivering incremental technology migration of marketing website from legacy on-premise CMS to cloud based MACH Architecture (AWS, Netlify, Contentful, LaunchDarkly, Typesense, Next.js)- enhancing website conversion (CRO), change lead time, and reliability, while enabling advanced experimentation and personalised user experiences.• Architecture and ongoing build out of cloud-native AWS-based cross-platform content and personalisation services powering tailored recommendations and dynamic experiences across web and mobile journeys.• Architecture and technical integration support for delivery of new modern modular MarTech stack, following MACH principles (migration from legacy Adobe stack), enhancing HL\'s cross-channel client engagement and optimising ad spend.• Architecture and technical integration support for new Digital Asset Management Solution (DAM) being introduced alongside CMS.• Design and implementation of consent management solution (OneTrust) for cookies and marketing preferences, ensuring compliance and improving user trust.
EDUCATION
Cardiff University / Prifysgol Caerdydd
BSc Information Systems, Computer and Information Sciences and Support Services
New College, Swindon
A-Level, Computing, Business Studies, English Language & Literature
Cardiff University / Prifysgol Caerdydd
Master of Business Administration (MBA), Business Administration and Management, General
ABOUT NICK LAWS
Senior Engineering Leader with 18+ years’ experience architecting scalable platforms, leading high performing teams, and delivering customer focused digital solutions. I bring deep technical expertise and a sharp commercial lens, thriving in fast paced, consumer driven environments. I’m delivery focused, with a track record of shipping high impact projects at scale, with measurable results and always with the customer at the centre.At Hargreaves Lansdown, I’m proud to be part of one of the UK’s most remarkable growth stories in retail financial services. During my time, HL has grown into the UK’s leading investment and savings platform — scaling its client base 7x to 2 million and increasing assets under management over 14.5x to £172.7bn. I’ve been fortunate to contribute across this journey: from hands‑on product development to leading engineering teams that have evolved HL’s internal systems and transformed client‑facing digital platforms.With an MBA from Cardiff University and a BSc in Information Systems, I combine business insight with technical depth. I’m a pragmatic, empathetic leader known for clear communication, stakeholder trust, and building strong, empowered teams. I lead with authenticity, structure, and calm focus - especially under pressure.
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