Nick Kaufmann
- Role
- Senior Market Research Manager Public Cloud at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Nick Kaufmann
As a Senior Market Research Manager at Microsoft, I lead public cloud usage research and…
Experience
Senior Market Research Manager Public Cloud
Aug 2011 — Present
Lead public cloud usage research providing insights on product traction, market size, and customer habits and practices. • Work closely with stakeholders to identify research needs and manage all aspects of the research process from methodology selection to final insights reporting • Educate business leaders on emerging Cloud market trends and the new business opportunities they present such as 1st party Linux, Spot, Analytics, and Edge Computing • Create market size and forecast models (i.e. Object storage, Open Source databases, AMD, ARM, Linux, and Value compute) to size potential opportunities • Lead the commercial cloud usage insights program providing quarterly reports on the Compute, Storage, Networking, Database, and AI markets • Drive awareness of AWS’ and Google’s businesses and specific actions that could necessitate a competitive response • Provide insight on customer habits and practices to enable better understanding of buyer needs • Use predictive modeling, clustering, and multivariate regression to test hypotheses about how customers adopt and use cloud services • Develop innovative approaches to obtain market data through telemetry and social media • Evaluate the potential for new service offerings through product concept research • Measure campaign performance and suggest refinements to increase effectiveness
Skills
- Strategy
- Market Analysis
- Competitive Analysis
- Product Marketing
- Business Intelligence
- Management Consulting
- Leadership
- Market Sizing
- Strategic Consulting
- Integration
- Product Management
- Start-Ups
- Quantitative Research
- Marketing Strategy
- Focus Groups
- Go-to-Market Strategy
- Data Analysis
- Segmentation
- Business Planning
- Market Intelligence
- Thought Leadership
- Analysis
- Qualitative Research
- Business Analytics
- Market Research
- Product Development
- Crm
- Saas
- Strategic Partnerships
- Executive Management
- Competitive Intelligence
- Marketing Research
- Management
- New Business Development
- Consumer Behaviour
- Business Development
- Professional Services
- Consulting
- Customer Insight
- Lead Generation
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