Nick Jenkinson
Creative Consultant @Rasic Ltd
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WORK HISTORY
Creative Consultant @Rasic Ltd
Leeds, GB
Directing creative R&D for first-of-a-kind UK transport innovation projects, including Bridge Bouncer (IoT safety) and AlightHear (accessibility for visually impaired passengers). Leading design strategy for Physical Wayfinding systems — projected navigation and intelligent lighted signage for complex urban and station environments. Working at board level alongside technical engineers to translate Smart City data and deep-tech R&D into intuitive, human-centred visual systems that improve real-world passenger experience. Championed AI-driven creative workflows (ChatGPT, Midjourney, Adobe Firefly) to accelerate concept development and R&D wayfinding, reducing early-stage design cycles by 40 per cent.
EDUCATION
University of Buckingham
Ba, Advertising and design
ABOUT NICK JENKINSON
I am a Strategic Creative Leader who specialises in professionalising and scaling creative departments for high-growth and enterprise organisations. I describe my style as a \'Studio Catalyst\'—a leader who dives into the craft to earn respect, then steps back to build the operational systems and no-blame cultures required for sustainable scale.With over 15 years of experience bridging the gap between senior stakeholders and creative output, I focus on transforming studios into high-performing units. I typically deliver 20 to 30 per cent improvements in operational efficiency for brands like Barclays, Coca-Cola, and BUPA.How I help organisations:Studio Transformation: Re-engineering workflows to increase throughput without sacrificing quality.Strategic Leadership: Aligning creative output with commercial business objectives.Operational Excellence: Building the design systems and guidelines that allow brands to scale.
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