Nick Henriques
Youth Engagement Assistant @Charlotte Hornets
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WORK HISTORY
Youth Engagement Assistant @Charlotte Hornets
Charlotte, NC, US
Direct multi-channel marketing strategies for youth-focused events and campaigns across social, external, paid, email, and SMS platforms.Manage Hornets Hoops (Charlotte Hornets affiliate) Meta accounts, increasing average monthly digital engagement by 40% year-over-year.Co-Direct +20 youth centered events within the fiscal year, ensuring alignment with organizational/partner goals.(Ex. Dole, HT, YMCA, NBA) Collaborate cross departmentally (Community Impact, Event, Creative) to uphold a cohesive approach to youth-centered initiatives.Oversee Buzz City Kids Club digital presence, including monthly newsletters and web content, engaging a community of active participants.Driving a targeted, multi-channel marketing and engagement strategy resulting in a 47% year-over-year increase in youth clinic and camp registrations and $150K+ in revenue.Developed \"Look and Feel\" of Hornets Hoops subpage of Hornets Website
EDUCATION
Lenoir-Rhyne University
Master of Business Administration - MBA, Executive leadership
Lenoir-Rhyne University
Bachelor of Business Administration - BBA, Marketing
ABOUT NICK HENRIQUES
As a Youth Engagement Assistant at the Charlotte Hornets, I support youth-focused initiatives by managing social media accounts and coordinating events designed to engage the youth demographic. My role involves collaborating with stakeholders and internal teams to ensure seamless execution of campaigns and events aligned with organizational goals. I hold a Bachelor of Business Administration in Marketing from Lenoir-Rhyne University and am currently pursuing an MBA in Business Administration and Management. My expertise encompasses marketing strategy, advertising, and SEO.
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