Nick Guy

About Nick Guy

Successful service journalist and commerce writer/editor with more than 13 years…

Experience

1. Senior Staff Editor, Wsj Buy Side

   The Wall Street Journal

   Jul 2023 — Present

   Pioneered consumer product reviews program for first-ever commerce vertical at The Wall Street Journal, reaching 1 million pageviews in the first month with continued, projection-beating growth since launch• Ideated, wrote, edited, and published revenue-driving, SERP-informed articles in multiple formats including category-wide comparative testing, expert-informed reported pieces, blogs, and curated sales round-ups• Developed annual holiday deals event coverage from nothing to directly competing with—and beating—established brands in search• Devised and implemented testing, data-collection, and product evaluation metrics for staff and freelance writers• Built twice-weekly deals round-up page that became a top-three SERP result • Grew search traffic by 261% year-over-year during peak shopping quarter and exceeded second-year revenue goal in 8 months• Coordinated with SEO, affiliate revenue, and visuals teams to produce multiple stories per week for publication • Recruited, onboarded, and managed more than 20 freelance writers • Designed product receiving, storage, shipping and testing facility in NYC office• Established and maintained relationships with product companies and PR firms, ensuring timely product-release coverage and exclusives • Represented brand on NY metro regional television and national radio broadcasts, and at trade shows and media events• Organized team-wide educational off-site events with brand partners