Nick Gambale
Strategy and Integration Marketing Leader - Senior Vice President @Wells Fargo
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WORK HISTORY
Strategy and Integration Marketing Leader - Senior Vice President @Wells Fargo
Currently lead the development, evolution, and facilitation of strategic, creative, and operational integration across Consumer, Small and Business Banking (CSBB) Marketing, transforming and elevating how CSBB Marketing operates. This includes (1) leading the development of the annual strategic planning process;(2) defining and leading ongoing routines and decision making across CSBB Marketing to optimize strategy, initiatives, results and budget; and (3) leading the development and management of executive leadership communications and reviews.Prior responsibilities include- Leading the strategic planning, execution and integration of a new AI driven personalization capability built to deliver the next best conversations to customers in the right place at the right time- Developing, executing, and measuring our enterprise-wide engagement and retention marketing strategy- Creating an enterprise-level, customer-centric loyalty strategy- Leading Wells Fargo\'s credit card reward program marketing strategy, including it\'s relaunch, segmentation and targeting and go-to market strategy.
EDUCATION
Pace University
Bachelor of Business Administration - BBA
SKILLS
ABOUT NICK GAMBALE
Financial Services executive with over 20 years experience and extensive marketing and…
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