Nick Doornbos
Director of Sales and Marketing at Smart Vision Lights
- Role
- Director of Sales and Marketing at Smart Vision Lights
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Nick Doornbos
I\'ve spent more than a decade in sales and marketing, and the thing that\'s never changed is this: the best results come from genuine relationships and teams that actually enjoy what they do.At Smart Vision Lights, I lead sales and marketing for engineered lighting solutions used in machine vision and industrial automation. It\'s a specialized market, but the fundamentals are the same: understand your customer\'s problem, bring the right people together, and execute with consistency.I\'ve helped implement EOS twice in my career, which shaped how I think beyond just sales and marketing. I\'m as comfortable setting company-wide strategy as I am building a go-to-market plan.Outside of work, I\'m usually training for something. Most recently, chasing another Ironman finish line.
Experience
Director of Sales and Marketing
May 2025 — Present · Grand Rapids, MI, US
As Director of Sales and Marketing at Smart Vision Lights, I lead the charge in connecting engineered lighting solutions with the people and industries who need them most. My role combines technical insight with strategic outreach. I focus on driving growth, building strong customer relationships, and leading a high-performing team.Develop go-to-market strategies for new products, expand into key/ emerging markets, and create scalable sales systems that stay personal. I coach my team to exceed goals while keeping things enjoyable and focused.I\'m here to build momentum, empower people, and ensure our brand stands out with clarity, creativity, and purpose.
Education
Davenport University
Bachelor of Business Administration, Marketing
2009 — 2012
Grand Rapids Community College
Associate's degree, Business
2007 — 2009
Skills
- Sales Management
- Business Development
- Marketing Strategy
- Precision Machining
- Marketing Communications
- Public Speaking
- Customer Relationship Management (Crm)
- Direct Sales
- Forecasting
- Cold Calling
- Business Strategy
- Direct Marketing
- Social Media
- Sap
- Account Management
- Salesforce.com
- Customer Service
- Management
- Team Building
- Social Media Marketing
- Manufacturing
- Microsoft Excel
- Training
- New Business Development
- Negotiation
- Sales
- Leadership
- Recruiting
- Marketing
- Market Planning
- Sales Process
- Strategic Planning
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