Nick Crossley
Industry Director @Teads
Signup · Get unlimited contacts
WORK HISTORY
Industry Director @Teads
London, GB
I orchestrate the commercial and strategic growth of our Automotive, Tech, and CPG portfolios. I act as a high-level consultant to global CMOs and agency leads, engineering integrated media frameworks that move the needle on brand equity and bottom-line revenue. My expertise lies in synchronising premium media, complex data, and creative innovation to capture in-market audiences across the full customer lifecycle.Operating at the intersection of digital transformation and brand strategy, I solve for the most pressing challenges in the modern marketing stack, including EV market penetration, the digitisation of retail, and the transition to privacy-first, cookie-less CPG commerce. I lead a cross-functional remit, translating category-specific insights into product innovation and go-to-market strategies that ensure measurable ROI in increasingly fragmented landscapes.Core Competencies & Impact:Commercial Growth & Scale: Accountable for driving vertical expansion through Tier 1 OEM and global agency partnerships, consistently outperforming growth targets in the Tech and CPG sectors.Strategic Advisory & Transformation: Architected modern marketing strategies for top-tier brands, successfully aligning brand-building objectives with performance-driven outcomes.Category Leadership & Innovation: Define the roadmap for the UK auto, tech, and CPG verticals, informing internal product development to ensure Teads’ solutions solve for the future of retail and e-commerce.Thought Leadership: A recognised industry voice, representing Teads to shape the conversation around brand safety, sustainability, and media effectiveness.
EDUCATION
Loughborough University
Bachelor of Science (BS), Management Science
SKILLS
ABOUT NICK CROSSLEY
I am a senior marketing and commercial leader with 15+ years’ experience shaping brand, digital and media strategy for some of the world’s most admired luxury, automotive and performance brands. I specialise in building high-end brand ecosystems that connect storytelling, customer experience, data and media to drive measurable growth.My background spans global OEM leadership, premium product launches, full-funnel digital transformation, and high-value customer engagement. I have led global marketing teams, owned regional P & Ls, delivered multi-market launch strategies, and transformed customer journeys for luxury brands operating across EMEA, APAC and North America.Today, I partner with the world’s top automotive OEMs and agency groups to shape outcome-driven media strategies through premium environments, intelligent data, and creative optimisation. My work sits at the intersection of luxury brand building, digital innovation, and performance marketing — helping brands elevate desirability, accelerate demand, and future-proof their marketing investments.I thrive in roles that blend brand, media, creativity, technology and commercial leadership — building marketing functions that operate as strategic engines of growth.Specialisms:Luxury branding • Automotive • Global marketing • Full-funnel media • Digital & data strategy • Customer experience • Product launches • CMO advisory • Commercial growth • Leadership of global teams
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.