Nick Cheneler
Marketing Lead @Cox Automotive Europe
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WORK HISTORY
Marketing Lead @Cox Automotive Europe
Leeds, GB
Leading the evolution of CRM and lifecycle marketing across Manheim Auctions – setting the strategic direction for how buyers and sellers are engaged end-to-end, and modernising the systems and journeys that support repeat participation and long-term value. My focus is on building a more intelligent, data-led CRM foundation the business can scale with: tightening journeys, strengthening automation and segmentation, and creating clearer insight into what’s driving engagement, reactivation and commercial impact.
EDUCATION
CIM | The Chartered Institute of Marketing
Level 3 Foundation Certificate, Professional Marketing
BOA Creative Digital Academy
BTEC, Creative Media Production
ABOUT NICK CHENELER
I’m usually brought in when customer journeys are messy, comms are noisy, and teams are busy but the experience still feels disjointed. I get close to what’s really happening – where customers hesitate, what they don’t understand, where they drop off – then turn that into clear decisions the business can align to. I work where strategy meets delivery, bringing together insight, messaging and automation to build lifecycle programmes that improve engagement, retention and long-term customer value. Comfortable setting direction with stakeholders but still hands-on with segmentation, automation, testing, reporting and deliverability, I’m at my best in roles where there’s plenty to fix, optimise and build. Areas of focus: CRM | Lifecycle marketing | Customer engagement | Retention | Journey optimisation | Marketing automation | Deliverability
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