Nick Cedar
Manager Media Strategy and Planning @SharkNinja
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WORK HISTORY
Manager Media Strategy and Planning @SharkNinja
Toronto, ON, CA
EDUCATION
Georgian College
Marketing Diploma
ABOUT NICK CEDAR
With 13+ years in media, I lead 360° media strategy at SharkNinja across Brand, DTC & Retail. I believe real results come from breaking silos and thinking bigger. I drive both performance and innovation: from boosting DTC ROAS in my first-year client side by 138% to launching Grill Jam, an upper-funnel activation that sparked major brand lift. As a disruption specialist, I don’t settle for standard. I negotiate millions in added value, unlock breakthrough partnerships, and build media that actually moves the needle. I lead through the lens of humanity with pride that is grounded, empathetic, and deeply attuned to people. I read the room, rally teams, and build trust fast. Knowing the business is critical. Knowing people is the game-changer. Creative. Relentless. Results-obsessed. I don’t just navigate change - I make it.
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