Nick Bomersbach
Digital Marketing | eCommerce Strategy | Operations | P&L | Customer Experience | Analytics | Problem Solving
- Role
- Chief Operating Officer at Eyeful Media
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Nick Bomersbach
Results-driven, customer-focused eCommerce leader and digital marketer. Known for building teams and practical strategies that drive results across complex organizations. Digital operator who combines actionable analytics with deep eCommerce and digital marketing operating experience to achieve results no matter the constraints or obstacles.KEY ACCOMPLISHMENTS - Optimized portfolio of digital, broadcast TV/radio, print, and direct mail media, increasing marketing contribution to sales from 18% to 28% despite 15% decrease in spending over three years- Implemented CRM/audience-based media strategy that minimized redundancies in media impressions/costs and facilitated personalized messaging- Partnered with Merchandising and Customer Experience teams to optimize site and mobile customer product discovery and usability leading to 8% increase in conversion rate and sales.EXPERTISELeadership | P&L Ownership | eCommerce Strategy and Operations | Digital Marketing | Problem Solving | Strategic and Financial Planning | Stakeholder Relations and Alignment | Marketing Planning & Execution | Team Development | Agency Management | Marketing Technology | CRM | Customer Engagement | Customer Experience | Analytics | Multi-Touch Media Attribution and Optimization | Common Sense Approach
Experience
Chief Operating Officer
Feb 2020 — Present · Dallas, TX, US
Education
Texas A&M University
Master of Science - MS, Accounting
1994 — 1995
Texas A&M University
Bachelor of Business Administration - BBA, Accounting
1990 — 1994
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