Nick Baran
Product Leader | Driving Digital Innovation in Healthcare, Retail & EdTech | Expert in Personalization, Agile Execution & Customer-Centric Strategy | CSPO | PMC-III | Six Sigma Green Belt
- Role
- Product Lead at CVS Health
- Location
- Youngstown, OH, US
- LinkedIn followers
- 500 followers
About Nick Baran
A great product manager has the brain of an engineer, the heart of a designer, and the…
Experience
Product Lead
Aug 2022 — Present · Woonsocket, RI, US
I drive the digital product recommendations strategy for CVS.com and the Retail Shop App. I own the product roadmap and lead collaboration with data science, UX, and engineering teams to optimize recommendation relevance, improve personalization, and enhance the customer journey.• I increased personalized product recommendation conversion by 18.8%, non-personalized by 4.44%, and product shelf performance by 4.23% in six months by prioritizing experimentation and shelf optimization.• I maintained team momentum by leading Agile ceremonies—standups, sprint planning, grooming, and retrospectives—to ensure velocity and delivery alignment.• I translated product vision into detailed user stories and presented quarterly objectives and outcomes to senior stakeholders; by doing this, I aligned delivery with strategy.• I delivered cohesive UX on homepage modules and PLPs by partnering with accessibility, UI/UX, and adjacent product teams.• I enhanced mobile product discovery by improving features like “Trending Now” and category-based browsing; while doing this, I boosted navigation and conversion.• I guided iterative web and mobile improvements by using analytics to assess bounce rates and user flow; to achieve this, I prioritized actionable insights.• I managed the recommendations backlog in line with corporate goals and retail trends.• I communicated releases and feature updates internally to ensure cross-team visibility and adoption.
Education
Youngstown State University
Bachelor of Education (B.Ed.)
2009 — 2014
Youngstown State University
Master of Business Administration (M.B.A.)
2016 — 2018
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