Nicholos Battle
- Role
- Paid Search Strategist at Lamark
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nicholos Battle
Google Ads Search, Display, Mobile, Shopping, Video, Yext, and HubSpot Inbound Certified…
Experience
Paid Search Strategist
Apr 2023 — Present
Create & implement PPC strategies for multiple e-commerce/lead gen clients for Google Ads channels like Search, Dynamic Search, Performance Max, Standard Shopping, Display, YouTube, and Demand Gen• Manage between 4-7 clients with a combined monthly spend of while carefully maintaining the pacing of each account so that they are not over spending, or under pacing while still exceeding their target ROAS or lowering their target CPA• Implement optimization techniques to increase the ROI of PPC campaigns and hit client desired KPI\'s which includes ensuring Brand keywords are negated from Non-Brand, Creating high-intent custom audiences to test for remarketing, retention, and as audience signals for Performance Max, creating optimized RSA\'s with a ranking of “excellent”, allocating budget away from what inefficient while scaling into the most profitable campaigns, using experiments to test various variables and bidding strategies, negating and adding search terms strategically, analyzing campaigns for low hanging fruit, and making changes that will make the most impact in the short & long term• Analysis of Google Analytics data and sales funnels to connect the dots between the client’s business goals and their in-platform Google Ads performance so I can make the most data driven decisions to help boost profitability and efficiency• Maintain direct communication with clients and stakeholders during meetings, giving positive account recommendations based off of performance, and reviewing/creating various weekly, bi-weekly, monthly, and quarterly written reports that prove the impact our PPC efforts has had on their accounts.• Create Google Ads learning material on various topics, creating “How To” videos on new trends and strategies within the Google Ads landscape for the entire agency, and performing strategic audits of ad accounts and giving recommendations on strategy, optimizations, growth opportunities, and industry best practices
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