Nichole Ridgeway

About Nichole Ridgeway

I deliver brand success by understanding customers\' needs, wants, and fears. I leverage…

Experience

1. Director, Library Marketing

   American Psychological Association

   May 2018 — Present · Washington, DC, US

   As Director, I’m responsible for understanding the needs, drivers, and buying processes of global academic librarians and educators. I leverage that knowledge to develop and execute go-to-market and retention strategies that create awareness, nurture prospective customers, drive sales, and support engagement with APA Publishing’s subscription products. I oversee the strategic development and execution of demand gen and nurture campaigns to achieve MQL goals, as well as customer retention programs to achieve retention and renewal goals. I also led the development and implementation of APA Publishing’s brand rollout, the first visual and messaging guidelines for the publishing arm of the APA. This process included brand research & discovery, development of APA Publishing’s brand story and positioning strategy, visual standards, and introduction to 200+ staff.

Education

• The Johns Hopkins University - Carey Business School

  MBA

  2010 — 2012

• University of Maryland

  BA, Communication

  2001 — 2005

Skills

• Content Management
• Leadership
• Marketing
• Press Releases
• Project Management
• Business Analysis
• Marketing Communications
• Publishing
• Proposal Writing
• Program Management
• Account Reconciliation
• Advertising
• Social Media
• Strategic Communications
• Market Research
• Editing
• Copywriting
• Direct Marketing
• Marketing Management
• Strategic Planning
• Marketing Strategy
• Management
• Brand Management