Nichole Gunn

CEO & 2x Titan 100 | Board Member | Voice on Channel Tech, Incentives, AI & Predictive Analytics

Role
Chief Executive Officer at Extu
Location
Atlanta, GA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Nichole Gunn

I’m Nichole Gunn, CEO of Extu, Titan 100 honoree and board member, and one of the few women leading at the intersection of channel tech, incentives, and partner marketing.For more than 20 years, I’ve chased one obsession: growth. Growth that lasts. Growth that\'s built on strong teams, disciplined execution, and bold ideas.Marketing was my first love - the data, the research, the puzzle of aligning people, programs, and platforms in ways that actually move the needle. But my drive has always pushed me further. I study market shifts, product trends, and buyer behavior with one question in mind: how do we create advantage?My goal is bold but simple: change the channel. That means pushing for:Technology adoption that actually works.AI and predictive analytics that deliver actionable insights.ROI-driven strategies that prove value, not just promise it.Service that matters, because tech without humanity falls flat.I’ve been shaped by more than a decade of executive leadership training under Larry Hart (CEO of CEO Tribe) and Denise Foley, both formerly Vistage Chairs. Research shows fewer than 10% of Fortune 500 CEOs are women. In channel tech and incentives, the number is even smaller. That doesn’t intimidate me, it fuels me. Representation matters. Voice matters. Visibility matters.What I know for certain: change in the channel is coming fast, and with it, massive opportunity for growth. At Extu, we’re building the answer - the Partner Experience Platform, designed to put data, technology, and AI to work in ways that actually deliver results. But technology alone isn’t enough. Tech without humanity falls flat.That’s why I believe vision without execution is hallucination, and a high-performance culture is the operating system that makes both possible. That’s where I choose to lead.

Experience

  1. Chief Executive Officer

    Extu

    Aug 2025 — Present · US

Education

  • American InterContinental University

    Bachelor's of Fine Arts, Marketing and Design

    2000 — 2004

Skills

  • Adobe Creative Suite
  • Customer Service
  • Incentives
  • Marketing
  • Event Management
  • Budgets
  • Event Planning
  • Graphic Design
  • Account Management
  • Branding & Identity
  • Advertising
  • Social Media
  • Trade Shows
  • Marketing Communications
  • Social Networking
  • Leadership
  • Copywriting
  • Web Design
  • Fundraising
  • Marketing Strategy
  • Indesign
  • Email Marketing
  • Incentive Programs
  • SEO

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Nichole Gunn — Chief Executive Officer at Extu in Atlanta, GA, US | Unifers