Nick Wright
Customer Marketing Manager at ApartmentIQ
- Role
- Customer Marketing Manager at ApartmentIQ
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Nick Wright
I\'m a B2B SaaS marketing leader with deep expertise in lifecycle programs, demand generation, and revenue-driven growth strategies. Currently, I\'m the Customer Marketing Manager at ApartmentIQ, where I build retention, expansion, and advocacy programs across our product suite.My work spans the full customer journey — from acquisition and onboarding to upsell, renewal, and advocacy. I specialize in turning customer insights into high-impact campaigns, designing cross-functional expansion motions, and building segmented lifecycle programs that drive measurable business outcomes. I\'ve led growth initiatives across demand generation, product-led growth, and customer marketing, with hands-on expertise in marketing automation (HubSpot, Salesforce, Pendo) and analytics.I\'m most effective in complex SaaS environments where precision matters: segmentation, timing, messaging, and accountability to revenue, not activity metrics. I partner closely with Product, Sales, CS, and RevOps to align marketing with growth.
Experience
Customer Marketing Manager
Feb 2026 — Present
Developing and executing lifecycle marketing strategies to drive customer engagement, retention, and expansion across ApartmentIQ\'s product suite. Leading programs across the customer journey — from onboarding to renewal and advocacy — while partnering with Sales, Customer Success, Product, and RevOps to increase product adoption and lifetime value.
Education
University of Cincinnati Carl H. Lindner College of Business
Bachelor of Business Administration (BBA), Marketing
University of Cincinnati
Bachelor of Business Administration, Marketing & Management
1998 — 2003
Skills
- Corporate Social Media
- Digital Copywriting
- Competitive Analysis
- Digital Marketing
- Email Marketing
- Content Writing
- Product Marketing
- Trade Shows
- Marketing Strategy
- Content Marketing
- Web Services
- Crm
- Marketing
- Saas
- Online Marketing
- Taking New Products to Market
- Hospitality Industry
- Sales
- Search Engine Optimization (SEO)
- Strategic Content Development
- Marketing Communications
- SEO
- Advertising
- Copywriting
- Social Media
- Webinar Development
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