Nicholas Tuma

About Nicholas Tuma

Nicholas, is a driven graphic designer and business strategist based in Fort Lauderdale, Florida. With a deep passion for communication, Nicholas combines his skills in both visual and verbal mediums to empower individuals and businesses alike.In the realm of visual communication, Nicholas\'s design process is geared towards helping individuals discover their identity, fostering brand affinity, and achieving specific goals. Through meticulous research, creative brainstorming, and a keen eye for aesthetics, he crafts tailored solutions that leave a lasting impact.Nicholas excels in verbal and written communication, which he leverages to enhance brands and foster transparent relationships. He firmly believes that effective communication is vital for growth. His partnership approach prioritizes trust, collaboration, and productive relationships that yield results.Nicholas\'s expertise spans a wide spectrum of subjects such as:• Branding & Graphic Design: Nicholas excels in iconography, color theory, illustration, and typography, employing them as powerful tools to shape visual identities.• Strategy & Execution: With his creative consulting and idea execution skills, coupled with a deep understanding of entrepreneurship and management principles, Nicholas helps businesses thrive.• Digital Design & Development: Nicholas specializes in user experience and interface design, leveraging his expertise to optimize websites.• Advertising & Marketing: From crafting engaging social media campaigns to storytelling a brand\'s DNA, Nicholas knows how to make identities shine. He is also an adept researcher, keen on uncovering the most effective strategies.Professional attributes extend beyond his expertise in communication and design, encompassing:• Art Direction & Leadership: Nicholas has an creative skill set, a collaborative spirit, strategic thinking, and an unwavering competitive drive. His accessibility, resilience, and ability to motivate others contribute to success.• SEO & Copywriting: Driven by data, Nicholas is a meticulous planner with a rock-solid reputation. His analytical mindset ensures that objectives are met and surpassed. He is skilled in search engine optimization and copywriting for companies and businesses. • Business Minded: Nicholas thrives as a problem-solver, embracing finance, technology, and forward-thinking practices.When you collaborate with Nicholas, you can expect a dedicated professional who will empower you to unlock your brand\'s potential, communicate effectively, and achieve your goals.

Experience

1. Graphic Designer

   NationsBenefits

   Mar 2022 — Present · Plantation, FL, US

   Create meticulously crafted concepts, mood boards and to-scale mockups for marketing and brand materials, ensuring seamless execution from concept through final print across multiple campaigns.• Deliver print-ready design packages (InDesign, Illustrator, PDF/X standards) within tight production timelines, supporting thousands of concurrent projects while meeting deadlines.• Redesign, maintain, and scale a catalog of 2,448+ custom brand icons used across digital, presentation, and marketing platforms; update master icon sheets, export assets, and organize files for PPT, web, and design systems.• Produce high-quality design deliverables, including website assets, sales flyers, print catalogs, mailers, trade show exhibits, displays, signage, advertisements, packaging, and social media graphics.• Led a full audit and reorganization of the NationsMarket, NationsNutrition, and NationsVision design libraries, standardizing folder structures and file naming to improve cross-team usability.• Established and maintained new client intake folder structures, ensuring assets remained organized during peak seasonal demand and standardized to NationBenefits brand guidelines.• Organized, created, and updated logo lockups and benefit generics for newly acquired clients across transportation, nutrition, and vision verticals, supporting 100+ brand launches.• Audited and reorganized the image library, managing 1,564+ assets across multiple size requirements for print, web, and digital use; coordinated with cross-functional teams.• Contributed to the development of in-house design processes, improving team efficiency during high-volume production periods.• Supported document translation and certification workflows across 35 languages, incorporating returned translations into final designs while maintaining brand consistency and regulatory requirements. Served as a design partner during high-volume periods, balancing speed and accuracy across 100+ stakeholders.

Education

• Tallahassee State College

  Associate of Arts, Graphic Design

  2005 — 2007

• Cypress Lake Center for the Arts

  High School, Visual and Fine Art

  1998 — 2001

• High Tech North: Technical School

  Design Assistant, Commercial Art

  2002 — 2004

• Florida Agricultural and Mechanical University

  Bachelor of Science in Graphic Communications, Major: Graphic Communication | Minor: Fine Art, Photography, & Print Management

  2007

Skills

• Entrepreneurship
• Corporate Branding
• Public Speaking
• Typography
• Digital Media Strategist
• Strategy
• Graphics
• Effective Communicator
• Graphic Design Researcher
• Strategy Execution
• Leadership
• User Experience
• Marketing Strategy
• Videography
• Fine Art
• Photography
• Brand Development
• Social Media
• After Effects
• Motion Graphics
• Photoshop
• Social Media Marketing
• Investments
• Design Consulting
• Graphic Communicator
• Public Relations
• Indesign
• Marketing
• Visual Information Specialist
• Graphic Design
• Branding & Identity
• Creative Direction
• Marketing Communications
• Facebook
• Illustrator
• User Interface Design
• Social Networking
• Multimedia
• Brand Awareness
• Idea Execution