Michael Nicholas
AI Pioneer | Experienced CMO & CPO | Creative Business Planning + Actionable Strategy
- Role
- Brand Strategist Partner at Farm Business Innovation
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Michael Nicholas
Michael is a forward-thinking executive who leverages creative strategies to achieve exceptional business outcomes. His ability to combine innovative ideas with business intelligence has consistently led to remarkable results through product and marketing leadership. He has worked with, and for some of the world\'s best organizations including A24, Coca-Cola, adidas, Motorola, VANS, ETRADE, Nokia, HBO, Pernod Ricard, Nike & Samsung.An AI pioneer, Michael co-founded BORN AI in 2016, an innovative development shop trailblazing the creation of GPTs with distinct personalities well before the concept gained mainstream traction. He collaborated with prominent clients, including 20th Century Fox, to develop character-based language models. Despite the technological limitations of the time, these cutting-edge solutions achieved notable success and established Michael as an industry forerunner.Michael is an experienced product leader. He has led strategic development of digital products for large brands including adidas and The Coca-Cola Company, and venture capital funded startups, such as Blyk (Ad-supported mobile network for teens), Weathermob -(Global social weather platform), and Droplette (connected “Smart Skincare”).A holistic global marketer, Michael has been recognized by major awards organizations for his engaging and effective work, including Cannes Lion and Shorty awards for Creative, Effie & M.P.Y. awards for Media, and WebAward & Webby awards for Digital Product.Michael helps even the most established organizations, create meaningful advantage, driven by a measurable focus on product-market-fit, that is packaged in a way the most people in your company can understand and action.
Experience
Brand Strategist Partner
Apr 2014 — Present · Brooklyn, NY, US
Guiding businesses to achieve and maintain product-market fit- Increasing Brand Favorability, Purchase Intent and Customer Promotion for brands like JBL, HBO, Nike and Unless Collective- Driving revenue streams and profits through informed, focused, practical business strategies - Integrating brands with relevant creative & technology entrepreneurs to identify actionable opportunities
Skills
- Business Planning
- Company Acquisitions
- Creative Concept Development
- Marketing Strategy
- Marketing Management
- Digital Marketing
- Social Media Marketing
- Innovation Development
- Product/Service Development
- Strategic Planning
- Application Development
- Mobile Marketing
- Gaming
- Itv
- Tv Production
- Creative Strategy
- Marketing Communications
- Partnership Development
- Media Planning
- Creative Problem Solving
- Direct Marketing
- Web Development
- Advertising
- Mobile
- Business Strategy
- Online Marketing
- Apparel
- Footwear
- Social Media
- Brand Development
- Integrated Marketing
- Digital Strategy
- Online Advertising
- Marketing Research
- Digital Media
- Media Buying
- Creative Development
- Mobile Devices
- Mobile Applications
- Mobile Technology
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