Nicholas Kowalski
Senior Manager, Global Media @McCormick & Company
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WORK HISTORY
Senior Manager, Global Media @McCormick & Company
Summary:Responsible for leading McCormick’s EMEA media strategy and execution, managing 8 figure annual investment across 9 countries and 14 brands. Driving efficiency, innovation, and performance through data-driven planning and governance.Key Responsibilities & Achievements- Owned end-to-end media planning process from initial brief through to post-campaign analysis, ensuring alignment with global priorities and local market needs- Led planning and media strategy for multi-market campaigns, optimising investment to maximise ROI and brand impact- Managed a team of 4 media professionals across three locations, fostering collaboration and capability development- Delivered consistent global media frameworks and performance standards, enabling transparency and accountability for eight figure annual spend- Partnered with brand and regional creative teams to integrate audience first planning and AI driven optimisation, improving campaign effectiveness and efficiency- Negotiated partnerships with key platforms, unlocking innovation opportunities and cost efficiencies.
EDUCATION
University of Essex
BSc, Economics
SKILLS
ABOUT NICHOLAS KOWALSKI
I lead the EMEA Media team at McCormick, responsible for shaping and delivering media strategy across a diverse, multi‑market region. With oversight of eight‑figure annual media budgets, my focus is on driving sustainable brand growth through data‑led decision‑making and disciplined investment.With over 18 years’ experience across media, analytics, and performance measurement, I bring a strong analytical mindset to marketing leadership, connecting commercial objectives to media effectiveness, audience insight, and measurable business outcomes.I’m particularly passionate about building high‑performing teams, modernising media operating models, and embedding analytics at the heart of marketing strategy. I work closely with agency partners, internal stakeholders, and regional teams to ensure media delivers both scale and accountability in an increasingly complex ecosystem.
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