Nicholas Walz
Outreach Specialist @Westchester Medical Center Health Network
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WORK HISTORY
Outreach Specialist @Westchester Medical Center Health Network
Valhalla, NY, US
EDUCATION
University at Albany
Bachelor of Arts, English
University at Albany
Master of Arts, English
ABOUT NICHOLAS WALZ
MARKETING AND COMMUNICATIONS PROFESSIONALOmnichannel Automation | Demand Generation | Project Management | Agentic AI | Data Analysis & BI Tools | Account Based Marketing | Digital Marketing | Omnichannel Marketing | Process Optimization | System Integrations | Revenue Operations | Campaign Management | CRM Strategy | HubSpot | SalesforceHIGHLIGHTS- 15+ years in Digital Performance and Communications across dozens of Digital Channels and Industries- 10+ years of Omnichannel Brand Launches (eCommerce, SEO/SEM, Social Media, Marketing Automation)- 10+ years of leading Marketing and Communications Departments and heading up Interdepartmental Task Forces- Architect of 100+ Go-To-Market Campaigns for New Products and Services across B2C and B2B- Created and Managed Annual Budgets up to $7M with consistent Annual Growth- Directed Design and Content for Print and Digital Advertising (Website Development, SEO, Google Ads, Email Campaigns, Trade Shows, Audio, Social, Display, Video, OTT, and Internal Collateral)- Consistently Sourced New Partners and 3rd-Party Affiliates for Brand Exposure, Revenue Growth, External Business Insights- Implemented comprehensive CRO and Personalization Testing to streamline UX and drive Website Conversion Rates higherKEY SKILLS- Developing Disruptive Omnichannel Marketing Strategies to increase Brand Awareness and Revenue- Spearheading Interdepartmental Creative Teams to produce consistent, winning Design and Branding Solutions- Project Management from Campaign Concept to Execution, as directed by Stakeholders and Clients- Introducing Leadership to Digital Integration Platforms, Process Streamlining, and Knowledge Sharing- Sourcing and Optimizing Sales Enablement Tools for sales teams to maximize Content Marketing deliveryTECHNOLOGICAL PROFICIENCIES- Content Management Systems: Drupal, Magento, IBM, American Eagle- Customer Relationship Management Systems: HubSpot, Microsoft Dynamics, Salesforce- E-Mail Marketing Automation: HubSpot, Marketo, MailChimp, SalesFusion- Other: Google Analytics & AdWords, Adobe Creative Cloud, ZoomInfo, Radian6, Sprout Social, Hootsuite, Tableau
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