Nicholas Talbot
Senior Marketing Manager - Ecommerce @Generac
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WORK HISTORY
Senior Marketing Manager - Ecommerce @Generac
Columbus, OH, US
Spearheaded the establishment of Generac’s first eCommerce marketing function, enhancing workflows and KPI dashboards. • Achieved +47% YoY media-driven sales growth while improving CTR by +53% and CVR by +14%. • Collaborated with cross-functional teams to launch new products and optimize retail media investments.
EDUCATION
Quinlan School of Business, Loyola University Chicago
Master of Business Administration (MBA), International Business/Trade/Commerce
University of Missouri-Saint Louis
Bachelor of Science, Business Administration/Marketing
SKILLS
ABOUT NICHOLAS TALBOT
Experienced Digital and Channel Marketing Director with a demonstrated history of working in the consumer packaging industry. Skilled in Marketing Management, Business Planning, Sales, Pricing Strategy, and Product Marketing. Strong marketing professional with a Master of Business Administration (MBA) focused in Marketing Management from Loyola University of Chicago - Graduate School of Business.
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