Nicholas Talbot

Senior Marketing Manager - Ecommerce @Generac

Columbus, OH, US
MOBILE NUMBERS
+17•••••••83

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WORK HISTORY

Jan 2024 — Present

Senior Marketing Manager - Ecommerce @Generac

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Columbus, OH, US

Spearheaded the establishment of Generac’s first eCommerce marketing function, enhancing workflows and KPI dashboards. • Achieved +47% YoY media-driven sales growth while improving CTR by +53% and CVR by +14%. • Collaborated with cross-functional teams to launch new products and optimize retail media investments.

EDUCATION

2011 — 2013

Quinlan School of Business, Loyola University Chicago

Master of Business Administration (MBA), International Business/Trade/Commerce

1998 — 2002

University of Missouri-Saint Louis

Bachelor of Science, Business Administration/Marketing

SKILLS

BudgetsProduct LaunchBusiness PlanningMarketing ManagementMarket AnalysisStrategic PlanningSalesPricingBudgetingBusiness DevelopmentCross-Functional Team LeadershipSales OperationsPricing StrategyProduct MarketingCompetitive AnalysisTrade ShowsMarket PlanningMulti-Channel MarketingMarketing

ABOUT NICHOLAS TALBOT

Experienced Digital and Channel Marketing Director with a demonstrated history of working in the consumer packaging industry. Skilled in Marketing Management, Business Planning, Sales, Pricing Strategy, and Product Marketing. Strong marketing professional with a Master of Business Administration (MBA) focused in Marketing Management from Loyola University of Chicago - Graduate School of Business.

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