Nick Kelly
Sr. Director, Brand and Creative
- Role
- Senior Director, Creative and Brand at Logos
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Nick Kelly
I\'ve spent my career at the intersection of creative leadership and business results…
Experience
Senior Director, Creative and Brand
Oct 2011 — Present · Bellingham, WA, US
I led the creation of a a comprehensive 3-year brand strategy encompassing a company re-brand for this private equity owned B2B and B2C tech company. Employing a research-centric methodology, I uncovered our core identity and what our customers loved about us. I led the restructuring of our product offerings and portfolio of brands, spanning various e-commerce platforms, desktop and mobile applications, as well as web applications. Furthermore, I led the effort to recreate new internal company values. As a leader of leaders, my teams create brands, websites, magazines, cinematic projects, book covers and digital marketing campaigns. With my experience in marketing, I am able to communicate with creatives, the C-suite, and metric focused marketers. I\'ve built my teams through recruiting across the globe. I’ve also created teams responsible for the creation of distance education, project management, and user education. Drawing upon my expertise in direct marketing, I assumed responsibility for our magazine division, with titles with 100k in circulation, owning full profit and loss accountability.
Skills
- Video
- Graphic Design
- Social Media Marketing
- Leadership
- Copywriting
- Web Design
- Marketing Strategy
- Advertising
- Public Speaking
- Event Planning
- E-Commerce
- Indesign
- Advertising Copy
- Creative Development
- Photography
- Planning
- Catalog Design
- Marketing Communications
- Illustrator
- Direct Mail
- Social Media
- Photoshop
- Project Planning
- Brochures
- Marketing
- Blogging
- Idea Creation
- Project Management
- Creative Direction
- Online Marketing
- Email Marketing
- Team Management
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