Nicholas Morgan
Data-Driven Revenue Manager // The Philadelphia Inquirer | Driving Revenue Growth with Analytics
- Role
- Consumer Marketing Revenue & Intelligence Manager at The Philadelphia Inquirer
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Nicholas Morgan
As a Consumer Marketing Revenue & Intelligence Manager at The Philadelphia Inquirer…
Experience
Consumer Marketing Revenue & Intelligence Manager
Nov 2022 — Present · Philadelphia, PA, US
As the \"scientist\" for the Consumer Marketing team, I provide strong analytical skills and serve as the Business Intelligence muscle on the team. I work closely with the Data & Insights team to create relevant metrics, dashboards, and reports, ensuring that every strategy, project, and initiative is set up for success and aligned with overall business goals. In collaboration with the Product and Data & Insights teams, I set up, implement, and report on A/B tests, pilot projects, and other innovations. I make projections and model the impact of projects on the marketing roadmap, and offer data-backed recommendations on key initiatives based on results and performance. I have demonstrated strong analytics acumen and experience in implementing key initiatives, using analytics tools such as Google Analytics, Google Data Studio, CDP tools, and Salesforce Marketing Cloud. I maintain a collaborative work atmosphere by effectively communicating with management and peers, and demonstrate the ability to prioritize and project-manage multiple initiatives.
Education
Asbury University
Bachelor of Arts - BA
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