Nicholas Martinez

About Nicholas Martinez

a data-driven Marcom duderino who Analyzes Patterns before Creating, Executing, or Optimizing a client\'s marketing efforts.Because it\'s all about WORDS & NUMBERS. I started off in SEM roles only to grow into to more strategic branding roles. I use the word \"Strategic Brand Analytics\" because my value-add is to: Take what currently exists for a brand; Find the constraints of their operations, industry, & marketplace; and then Plan the best way forward to meet their business objectives. This means diving into current marketing metrics, monthly reports, or the messaging of past campaigns to ensure that every decision⁠—⁠be it quantitative or creative—is a data-driven one.\"Data-driven\" usually =\"what makes sense\", as I help companies reach to where they want to be. There\'s always a nuanced, layered approach behind why I make a decision or how I execute a plan (unfortunately for everyone else around me).I\'ve had to work with a lot of different clients to fulfill a variety of marketing needs. As a result, I\'ve had to learn a lot of different pockets in the marcom world: • Sharpening paid search geolocational, keyword bid, or intent targeting to optimize conversions; • Creating ad copy or creatives for print publications, paid search ads, monthly email newsletters, or organic social campaigns; • Updating HTML or CSS website code to improve the semantic relevance to both human and computers users; • Ghostwriting and/or editing spoken and written speeches, articles, or posts for leadership; • Modeling daily sales or traffic forecasts YOY, QOQ, or MOM.I grew up in restaurants and learned effective communication, attention to detail, & consistent customer experience. Running my Mom\'s enchilada empire in 2012 revealed the strong leadership qualities & interpersonal skills I always knew I had, handling operations to reduce inefficiencies and to maximize opportunities. That all feels like weird pablum given that it\'s truly the air that I breathe, but, alas, here we are:exhales sharply:

Experience

1. Digital Marketing Director

   Txp Environmental

   Jun 2025 — Present · Houston, TX, US

   Brand visibility, Lead Gen, Sales Funnel automations, Online Reputation, Data visualizations

Education

• Rice University

  Bachelor's of Arts, Hispanic Studies

  2004 — 2010

Skills

• Google Adwords
• Social Networking
• Leadership
• Social Media Marketing
• Event Management
• Public Speaking
• Public Relations
• Healthcare
• SEO
• Advertising
• Marketing
• Marketing Strategy
• Process Scheduler
• Wellness
• Event Planning
• Community Outreach
• Social Media
• Management
• Microsoft Office
• Sales
• Research