Nick Filler

About Nick Filler

Strong communication skills that enhance collaboration and execution. Comprehensive understanding of the current marketing landscape with extensive experience managing digital agencies. Skilled in email marketing, organic and paid social media, Google Ads, Meta Ads, website development, and SMS/text marketing. Proven ability to build, allocate, forecast, and effectively manage large marketing budgets. Proficient in data analysis and crafting strategic marketing plans.// MORE ON NICK here - https://worldwidetrophyadventures.com/meet-the-team/nick-filler/

Experience

1. Director of Marketing and Brand Strategy - Wta Adventure

   Worldwide Trophy Adventures

   Oct 2024 — Present · Grand Rapids, MI, US

   As the head of WTA’s Marketing Team, I lead all marketing efforts, including brand development, email marketing, social media (paid and organic), paid search, digital media, and SMS marketing, ensuring alignment with business goals and maximizing brand impact.Team Leadership:Successfully grew the digital marketing department from a one-person operation to a high-performing team of Managers and Specialists, consistently delivering outstanding results and exceeding KPIs.Sweepstakes Program Development:Developed and launched WTA’s sweepstakes program in January 2022. Created and managed the program from the ground up, delivering memorable experiences for hunters, creating a customer rewards program, establishing a new revenue stream, and significantly driving sales growth.Email Marketing Success:Drove the expansion of WTA’s email database by three times its original size, making email marketing the top-performing channel for revenue generation and contributing to 34% of total website traffic.Website Management and Optimization:Led the successful redesign of WTA’s flagship website in January 2020, resulting in a 109% increase in web traffic within the following year. Additionally, managed the development or overhaul of 17 other websites across WTA’s family of brands, including outfitter and hunting apparel sites, ensuring cohesive branding and optimal user experiences.Key Areas of Oversight:Brand StrategyDigital Advertising PartnershipsSweepstakes Program Development and ExecutionEmail Marketing CampaignsSocial Media Strategy and ManagementPaid Search AdvertisingYouTube MarketingSMS Marketing CampaignsBlog Content StrategyWebsite Design and Development

Education

• University of Colorado Boulder - Leeds School of Business

  Bachelor of Science - BS, Business Administration with Marketing Focus

Skills

• Marketing Strategy
• Marketing Communications
• Facebook
• Crm
• Management
• Sales Management
• Leadership
• Sponsorship
• Google Adwords
• Sales
• Brand Awareness
• Marketing
• Advertising
• Sales Operations
• Paid Search Strategy
• Promotions
• Paid Search Campaigns
• Market Planning
• Time Management
• Budgets
• Social Media Marketing
• Event Management
• Marketing Management
• Email Marketing
• E-Commerce
• Digital Marketing
• Relationship Marketing
• E-Commerce Optimization