Nicholas Walker

About Nicholas Walker

My work is built on clear strategy and fast execution. I focus on creating marketing systems that convert, scale, and stay tied to real business results. Data and AI guide decisions, but the impact comes from aligning teams, tightening processes, and removing friction across the customer journey. What I bring is direction, momentum, and a disciplined approach to turning marketing into a consistent driver of growth.

Experience

1. Head of Marketing and Brand Strategy

   Promofect

   Feb 2025 — Present · Mahwah, NJ, US

   Lead company-wide marketing, sales alignment, and brand strategy to drive revenue growth and strengthen market positioning.• Own all digital marketing channels, including email, social media, paid ads, SEO, and conversion optimization.• Partner closely with sales leadership to refine go-to-market strategy, improve lead quality, and optimize customer acquisition funnels.• Develop and maintain brand identity, messaging, and creative direction across Promofect and NY Rush Shirts.• Ensure brand consistency across all platforms, including websites, e-commerce, digital ads, and promotional materials.• Implement and manage the marketing tech stack, including HubSpot, automation workflows, and analytics tools.• Collaborate cross-functionally with leadership, production, and sales to support company-wide initiatives and long-term strategic planning.• Hire, lead, and mentor in-house and remote marketing talent; establish processes and documentation for scalable growth.• Direct campaign creative and storytelling to elevate brand presence, engagement, and customer experience.

Education

• The George Washington University School of Business

  Bachelor of Business Administration - BBA, Hospitality Administration/Management

• Rochester Institute of Technology

  Automotive Engineering

• The George Washington University School of Business

  Master of Tourism Administration - MTA, Sustainable Destination Management

Skills

• Writing
• Team Leadership
• Employee Loyalty
• Digital Photography
• Swot Analysis
• Comparative Analysis
• Requirements Analysis
• Marketing Research
• Hotels
• Low Impact Development
• Business Process Improvement
• Proposal Writing
• Salesforce.com
• Defensive Driving
• Customer Loyalty
• Corporate Social Responsibility
• Sustainable Energy
• Customer Retention
• Leisure Travel
• Negotiation
• Consumer Affairs
• Leading Change
• Fundraising
• Lexisnexis
• Highly Analytical
• Hospitality Industry
• Travel
• Internet Research
• Automotive Technology
• Outdoor Recreation
• Volunteer Organization
• Competitive Analysis
• Staff Training
• Contract Negotiation
• Sustainable Development
• Sustainable Tourism
• Jamaica
• Social Media
• Hotel Management
• Employee Engagement