Nicholas Louie

About Nicholas Louie

PROFESSIONAL OBJECTIVES?* Elevate great products, services and causes for success with inspired and unexpected storytelling* Compel diverse and discerning audiences to learn, empathize and act * Hone my copywriting and storytelling craft alongside creative and like-minded professionalsWHAT GETS ME OUT OF BED?I\'m passionate about great stories and how they\'re crafted and shared. Elevating a story from mundane to great begins by identifying and aligning \"why\" you\'re telling it with who your audience is and \"why\" they should care. More than just putting words on a page or screen, I believe great stories can become unforgettable by utilizing the right expected (and unexpected) media. It\'s about crafting truly memorable experiences.WHAT AM I DOING RIGHT NOW? There\'s a good chance I\'m exploring the power of rhetoric, observational humor, and choosing the \"right\" song for this unique moment in time. And if I\'m not doing that, I love exploring etymology and syntax, getting sporty outside, and practicing applied gastronomy.

Experience

1. Customer Success Content Manager

   Microsoft

   Mar 2024 — Present

   Drove execution of Microsoft Security solution upskilling content by auditing known Microsoft Learn resources, providing recommendations, and coordinating net-new update efforts across key stakeholder teams to showcase relevant content across owned channels. Reached customer learners via multiple flexible content modalities including weekly and monthly blogs/social posts, flagship and third-party events (Microsoft Ignite, Build, RSAC), and revamped the Microsoft Security Hub on MS Learn – leading to a 5x increase in monthly active users,> 4x higher page views from start to end of fiscal year, 43% CTR, and an increasing return user rate MoM reaching 50%.

Education

• School of Visual Concepts

  Advertising Copywriting 1 & 2

  2014 — 2015

• Seattle University

  BA, Journalism

  2004 — 2008

Skills

• Web Content Writing
• Broadcast
• Integrated Marketing
• New Media
• Copywriting
• Web Design
• Journalism
• Marketing Communications
• Content Management
• Web Content
• Html + Css
• Html
• SEO
• Social Media
• Content Strategy
• Marketing Strategy
• Wordpress
• Indesign
• Search Engine Optimization (SEO)
• Digital Marketing
• Photoshop
• Editing
• Online Marketing
• Content Development
• Sharepoint
• Digital Media
• Newsletters
• Marketing
• Copy Editing
• Creative Direction
• Advertising
• Social Media Marketing
• Brand Development
• Email Marketing
• Adobe Creative Suite
• Storytelling
• Blogging
• Writing
• Writing for the Web
• Graphic Design