Nicholas Hobbs
Marketing | Business Strategy
- Role
- Senior Manager, Marketing Operations & Strategy at National Basketball Association (NBA)
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Nicholas Hobbs
Nick Hobbs is a strategic operations and international marketing professional currently working at the NBA. He brings global experience across the U.S. and Africa, having led cross-functional initiatives, scaled digital operations, and driven go-to-market strategies in fast-paced, multicultural environments.He holds a Master’s in Sports Industry Management from Georgetown University and a Bachelor of Business Science in Finance from the University of Cape Town. His career spans marketing, digital media, and sponsorship, with roles at the NBA and Lagardère Sports, and began in stadium operations with the Washington Commanders.Nick is known for combining analytical rigor with creative execution, aligning teams around strategic priorities, and delivering data-backed insights to senior leadership. His work includes launching NBA’s first YouTube live stream in Africa and leading global campaign localization efforts that boosted brand awareness across international markets.
Experience
Senior Manager, Marketing Operations & Strategy
National Basketball Association (NBA)
Dec 2025 — Present · New York, NY, US
Education
Georgetown University
Master's degree, Sports Industry Management
2015 — 2016
University of Cape Town
Bachelor of Business Science, Finance, General
2011 — 2014
Skills
- English
- Teamwork
- Microsoft Office
- Social Media
- Research
- Finance
- Microsoft Excel
- Powerpoint
- Public Speaking
- Training
- Microsoft Word
- Sports
- Economics
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