Nick Beale

Go-to-Market Systems | Data Strategy & Enablement | Business Intelligence & Analytics

Role
Director, Go-to-market (Gtm) Systems & Intelligence at Lumin Digital
Location
Madison, WI, US
LinkedIn followers
500 followers

About Nick Beale

I work on go-to-market data and systems that are reliable and usable. Day to day, that means shaping the GTM data model, connecting data across GTM technologies, and building the analytics layer teams rely on.I’ve supported startups, scale-ups, and enterprise environments, staying close to the work as a hands-on practitioner.Focus areas: translating strategy into durable data flows, governance and quality, and dashboards leaders can trust.At Lumin, I’m helping evolve our GTM foundation—standardized metrics, dependable pipelines, and self-service insight.

Experience

  1. Director, Go-to-market (Gtm) Systems & Intelligence

    Lumin Digital

    Nov 2025 — Present

Education

  • University of Wisconsin-Platteville

    BS, Business Administration

    2004 — 2008

Skills

  • Microsoft Excel
  • Marketing
  • Management
  • Sales Process
  • Business Analytics
  • Account Sales Strategies
  • Eloqua
  • Business Analysis
  • Marketing Analytics
  • Data Integration
  • Salesforce.com
  • Data Analysis
  • Supplier Negotiation
  • Data Management
  • Advertising
  • Sales Process Implementation
  • Marketing Operations
  • Marketing Strategy
  • Cold Calling
  • Customer Relationship Management (Crm)
  • Crm
  • Sales Compensation
  • Sales Operations
  • Pricing Strategy

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Nick Beale — Director, Go-to-market (Gtm) Systems & Intelligence at Lumin Digital in Madison, WI, US | Unifers