Nick Beale
Go-to-Market Systems | Data Strategy & Enablement | Business Intelligence & Analytics
- Role
- Director, Go-to-market (Gtm) Systems & Intelligence at Lumin Digital
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Nick Beale
I work on go-to-market data and systems that are reliable and usable. Day to day, that means shaping the GTM data model, connecting data across GTM technologies, and building the analytics layer teams rely on.I’ve supported startups, scale-ups, and enterprise environments, staying close to the work as a hands-on practitioner.Focus areas: translating strategy into durable data flows, governance and quality, and dashboards leaders can trust.At Lumin, I’m helping evolve our GTM foundation—standardized metrics, dependable pipelines, and self-service insight.
Experience
Director, Go-to-market (Gtm) Systems & Intelligence
Nov 2025 — Present
Education
University of Wisconsin-Platteville
BS, Business Administration
2004 — 2008
Skills
- Microsoft Excel
- Marketing
- Management
- Sales Process
- Business Analytics
- Account Sales Strategies
- Eloqua
- Business Analysis
- Marketing Analytics
- Data Integration
- Salesforce.com
- Data Analysis
- Supplier Negotiation
- Data Management
- Advertising
- Sales Process Implementation
- Marketing Operations
- Marketing Strategy
- Cold Calling
- Customer Relationship Management (Crm)
- Crm
- Sales Compensation
- Sales Operations
- Pricing Strategy
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