Nicholas Smith
Brand & Creative Strategy Leader | Building premium brands, positioning systems, and high-impact storytelling
- Role
- Director of Marketing at PSW
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Nicholas Smith
Brand and creative leader with 7+ years of experience building brand systems, positioning frameworks, and go-to-market storytelling for B2C and premium brands.I specialize in helping brands clarify who they are, what they stand for, and how they show up across digital, creative, and go-to-market channels.Most recently, I’ve led brand strategy and creative direction for a premium services company, rebuilding positioning, launching a full brand system, and leading an end-to-end digital relaunch that drove a 35% increase in qualified leads and influenced $3.4M in pipeline.Across roles, my work sits at the intersection of:• Brand positioning and messaging frameworks• Creative direction across web, campaigns, video, and content• Go-to-market storytelling and customer journey messaging• Building scalable brand systems that improve consistency and executionI’m especially effective in environments where brand, strategy, and execution need to come together — turning complex offerings into clear narratives that elevate perception and drive growth.Currently open to senior brand, creative strategy, and brand leadership roles in San Diego or remote.
Experience
Director of Marketing
Jan 2026 — Present
Lead PSW’s brand strategy and marketing direction, owning positioning, messaging, and go-to-market execution across digital and integrated channels. Define brand strategy, positioning, and messaging frameworks to strengthen differentiation in a premium services category. Own the marketing roadmap, aligning brand, campaigns, and channel strategy with business growth priorities. Lead cross-functional planning across leadership, sales, and operations to ensure consistent go-to-market narratives and execution. Oversee marketing performance and measurement frameworks to evaluate brand impact, lead quality, ROAS, and conversion effectiveness. Establish dashboards and reporting to improve visibility into performance trends and decision-making.
Education
General Assembly
Front End Web Development
Indiana University of Pennsylvania
Bachelor's degree, Marketing
2013 — 2017
General Assembly
Certification, Software Engineering Immersive
Evolve Security Academy
Information Technology
2019 — 2019
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