Nicholas Westfall
Business Owner @ Whatnot | Dual Major @ Syracuse University
- Role
- Owner at WeTheHobby
- Location
- Glens Falls, NY, US
- LinkedIn followers
- 500 followers
About Nicholas Westfall
As a dedicated Business Owner, my venture thrives on Whatnot and eBay platforms, focusing…
Experience
Owner
Jul 2025 — Present
The Grid Collective is a modern, system-driven trading card venture built to redefine the standard of professionalism and curation in the sports collectibles space.Born from the lessons of my first venture (Westfall Cards), The Grid Collective represents a full transition — in branding, infrastructure, and personal growth. The business now operates with fully segmented revenue tracking, AI-supported pricing logic, tier-based product architecture, and a unified brand system designed for long-term scalability.Key improvements include:• Strategic brand overhaul with professional design systems• AI integration for price comping, pack optimization, and speech-to-data show tracking• Vintage segment expansion — incorporating population analytics and historical pricing data into AI-supported valuation systems for 1880s–1980s cards.• Custom-built spreadsheets and automated tax estimation tools• Tiered inventory curation system (Node, Signal, Coreline, Flux, Primecode, Protocol)• Enhanced customer experience through visual identity, packaging, and drop consistencyThe Grid Collective reflects the most complete entrepreneurial work of my career to date — and is the framework for continued innovation in the evolving collectibles market.
Education
Syracuse University - Martin J. Whitman School of Management
Dual Major in Entrepreneurship and Marketing
2022 — 2026
MIT Sloan School of Management
Artificial Intelligence
2024 — 2024
Glens Falls Senior High School
High School Diploma
2018 — 2022
SUNY Adirondack
Associate's degree
2020 — 2022
Syracuse University
Dual Major in Entrepreneurship and Marketing
2022 — 2026
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