Nicholas Stanley

Senior Director, Adcloud @Demandbase

Vancouver, BC, CA

Transformed a Nascent Product into a B2B Market Leader: Played a pivotal role in scaling an advertising product from modest beginnings to a high-revenue market leader, while directing analytical teams to demonstrate ROI and ensure product integrity.Drove Strategic Collaboration and Innovation: Engaged with C-level executives on key issues like revenue and forecasting, led the adoption of AI tools like ChatGPT to drive innovation, and linked SaaS renewal rates to Ads usage, proving Ads as a powerful retention tool.Enhanced Operational Efficiency and Compliance: Contributed significantly to the development of a proprietary DSP, streamlined operations through product and finance partnerships, and ensured compliance with policies and audits.